Beyond fear and safety: revenge travel and international tourists’ intentions in the post-crisis era

Abstract

Purpose This study aims to investigate the evolving travel intentions of tourists in the aftermath of the relaxation of international mobility restrictions in 2022. It aims to understand how the concept of “revenge travel” – travelling with the intent to make up for lost time during crisis periods – impacts tourists' travel intentions in the post-crisis era. Design/methodology/approach Employing a quantitative approach, the study uses Structural Equation Modelling (SEM). Data were collected through a survey of 320 respondents in 2022. This methodology enables a comprehensive understanding of travel intentions, including motivations, perceptions of destination safety and the influence of revenge travel. Findings The findings reveal that revenge travel is a significant predictor of travel intentions post-crisis. The results indicate that tourists are less concerned with health and safety and are more driven by the desire to compensate for lost travel opportunities. This shift suggests that travel intentions in the post-crisis era are not predominantly fear-induced. The study also offers insights into how these intentions can inform the recovery and sustainable planning of the tourism industry. Originality/value This paper recognises the impact of revenge travel on travel intentions following the lifting of crisis-related mobility restrictions. It provides novel insights into tourists' post-crisis travel behaviour, extending the understanding of travel motivations in extraordinary circumstances. The findings are valuable for tourism practitioners and researchers, offering guidance for future tourism development and marketing strategies within a post-crisis context.