IQOS news media coverage in Israel: a comparison across three subpopulations.

IF 4 2区医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH

Tobacco Control Pub Date : 2024-07-16 DOI:10.1136/tc-2023-058422

Amal Khayat, Yael Bar-Zeev, Yechiel Kaufman, Carla Berg, Lorien Abroms, Zongshuan Duan, Cassidy R LoParco, Yan Wang, Yuxian Cui, Hagai Levine

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引用次数: 0

Abstract

Background: Philip Morris International's (PMI) IQOS, a leading heated tobacco product globally, entered the Israeli market in 2016. IQOS and/or electronic cigarette use is higher in Israel's Arab population (2.8% vs 1.2% of Jews). However, previous research indicated possible targeting of the Ultra-orthodox Jewish population with more IQOS paid ads. This paper examined how IQOS is framed in news media articles directed at three subpopulations in Israel: Arab, Ultra-orthodox Jews and general public.

Methods: Media articles (January-October 2020) were obtained from Ifat media and were coded using abductive coding. Characteristics of articles (photo and article content) targeting each subpopulation were compared using χ², Fisher's exact test, one-way analysis of variance and median test, as appropriate.

Results: Of the 63 unique articles identified, 16 targeted Arab, 24 Ultra-orthodox Jews and 23 general public. Arab and Ultra-orthodox Jewish media significantly differed from the general public's media in their positive framing of PMI (100% Arab and 75% Ultra-orthodox Jews vs 52% general public, p=0.004), and IQOS (100% Arab and 88% Ultra-orthodox Jews vs 61% general public, p=0.006). Arab media differed from others by highlighting IQOS' retail locations (81% vs 17% Ultra-orthodox Jews and 13% general public), social benefits (88% vs 8% Ultra-orthodox Jews and 17% general public) and reflecting content from PMI's press release (100% vs 46% Ultra-orthodox Jews and 35% general public; ps <0.001).

Conclusions: IQOS was framed more positively in media targeting minority populations (Arab and Ultra-orthodox Jews), compared with general public. Arabic media in particular emphasised IQOS' retail accessibility and social benefits. These findings highlight the need for media surveillance and regulation, especially of minority-oriented media.

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以色列 IQOS 新闻媒体报道：三个亚人群的比较。

背景：菲利普莫里斯国际公司（PMI）的IQOS是全球领先的加热烟草产品，于2016年进入以色列市场。在以色列的阿拉伯人口中，IQOS 和/或电子香烟的使用率较高（2.8%，而犹太人为 1.2%）。然而，先前的研究表明，可能会针对极端正统犹太教人群投放更多的 IQOS 付费广告。本文研究了 IQOS 在新闻媒体文章中是如何针对以色列的三个亚人群进行构思的：方法：媒体文章（2020 年 1 月至 10 月）来自 Ifat 媒体，采用归纳编码法进行编码。采用χ2、费雪精确检验、单因素方差分析和中位数检验对针对各亚人群的文章特征（照片和文章内容）进行比较：在所确定的 63 篇独特文章中，16 篇针对阿拉伯人，24 篇针对极端正统东正教犹太人，23 篇针对普通公众。阿拉伯和极端正统犹太教媒体在对 PMI（100% 的阿拉伯媒体和 75% 的极端正统犹太教媒体 vs 52% 的普通大众媒体，p=0.004）和 IQOS（100% 的阿拉伯媒体和 88% 的极端正统犹太教媒体 vs 61% 的普通大众媒体，p=0.006）的正面描述方面与普通大众媒体有显著差异。阿拉伯媒体与其他媒体的不同之处在于强调了 IQOS 的零售点（81% 对比 17% 的极端正统犹太教徒和 13% 的普通公众）、社会福利（88% 对比 8% 的极端正统犹太教徒和 17% 的普通公众），并反映了 PMI 新闻稿的内容（100% 对比 46% 的极端正统犹太教徒和 35% 的普通公众；PS 结论：与普通公众相比，针对少数群体（阿拉伯人和极端正统犹太教徒）的媒体对 IQOS 的描述更为积极。阿拉伯媒体尤其强调了 IQOS 的零售便利性和社会效益。这些发现强调了媒体监督和监管的必要性，特别是对面向少数群体的媒体。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tobacco Control 医学-公共卫生、环境卫生与职业卫生

CiteScore

9.10

自引率

26.90%

发文量

223

审稿时长

6-12 weeks

期刊介绍： Tobacco Control is an international peer-reviewed journal covering the nature and consequences of tobacco use worldwide; tobacco''s effects on population health, the economy, the environment, and society; efforts to prevent and control the global tobacco epidemic through population-level education and policy changes; the ethical dimensions of tobacco control policies; and the activities of the tobacco industry and its allies.