Randomized Controlled Trial Evaluating the Effectiveness of a Direct-to-Consumer Marketing Video About Patients' Right to Evidence-Based Mental Health Care.

IF 1.6 4区医学 Q3 CLINICAL NEUROLOGY

Journal of Nervous and Mental Disease Pub Date : 2024-08-01 Epub Date: 2024-07-15 DOI:10.1097/NMD.0000000000001786

Alexandra L Silverman, Alexandra Werntz, Casey Schofield, Mitchell J Prinstein, Dean McKay, Bethany A Teachman

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Abstract

Abstract: This study evaluated the impact of a direct-to-consumer (DTC) marketing video designed to educate the public about patients' rights to evidence-based mental health care (EBMHC). Participants ( N = 632) were randomly assigned to an active DTC video condition, a control video condition, or a control condition without a video. Participants who watched the DTC video ( vs . both control conditions) had significantly greater knowledge of patients' rights to EBMHC. Further, individuals who watched the DTC ( vs . control) video reported significantly greater comfort with accessing care and perceived their assigned video as significantly more culturally sensitive. However, participants who watched the DTC video were not significantly different from both control conditions on self-report measures of self-efficacy in working with a provider, likelihood of asking a provider about one's rights, treatment-seeking intentions, and self-stigma. Findings suggest the potential for a DTC video to promote knowledge of EBMHC, though its impact on help-seeking perceptions and intentions was less promising.

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随机对照试验：评估关于患者有权获得循证心理健康护理的直面消费者营销视频的效果》（Randomized Controlled Trial Evaluating the Effectiveness of a Direct-to-Consumer Marketing Video concerning Patients's Right to Evidence-Based Mental Health Care）。

摘要：本研究评估了直接面向消费者（DTC）的营销视频的影响，该视频旨在向公众宣传患者享有循证心理保健（EBMHC）的权利。参与者（632 人）被随机分配到积极的 DTC 视频条件、对照视频条件或无视频的对照条件中。观看了 DTC 视频的参与者（与两个对照条件相比）对患者享有 EBMHC 权利的了解程度明显提高。此外，观看了 DTC（与对照组）视频的人对获得护理的舒适度明显提高，并认为其指定视频的文化敏感度明显提高。然而，在与医疗服务提供者合作的自我效能、向医疗服务提供者询问自身权利的可能性、寻求治疗的意愿以及自我耻辱感等自我报告指标上，观看 DTC 视频的参与者与对照组相比并无明显差异。研究结果表明，尽管 DTC 视频对寻求帮助的看法和意向的影响不太乐观，但它有可能促进人们对 EBMHC 的了解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Nervous and Mental Disease 医学-精神病学

CiteScore

2.90

自引率

5.30%

发文量

233

审稿时长

3-8 weeks

期刊介绍： The Journal of Nervous and Mental Disease publishes peer-reviewed articles containing new data or ways of reorganizing established knowledge relevant to understanding and modifying human behavior, especially that defined as impaired or diseased, and the context, applications and effects of that knowledge. Our policy is summarized by the slogan, "Behavioral science for clinical practice." We consider articles that include at least one behavioral variable, clear definition of study populations, and replicable research designs. Authors should use the active voice and first person whenever possible.