Citizens’ Willingness to Pay for Sustainable Innovations: Evidence from Six European Union Member States

IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY
Yan Jin, Riccardo Borgia, Bouali Guesmi, Djamel Rahmani, Noah Larvoe, Stefano Targetti, Davide Viaggi, José María Gil
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Abstract

SummaryInnovations in the agri‐food industry targeting the strengthening of sustainability have recently increased their emphasis on compliance with the Sustainable Development Goals (SDGs). In the H2020 CO‐FRESH project, seven sustainable innovations have been implemented by seven local farms and companies in six EU Member States using diversified formats, including a smart irrigation system, reutilising water in processing, and sensors for precisely applying fertilisers. Previous studies have predominantly focused on sustainable innovations in one Member State but not at a pan‐European level. In this study, we adopted a choice experiment to assess citizens’ Willingness‐To‐Pay (WTP) for public goods associated with sustainable innovations in Europe. The common attributes derived from different innovations enable a cross‐country comparison of the WTP of citizens living near innovation sites for carbon emissions, biodiversity and local employment. The results indicate European citizens’ different WTP for public goods and significant regional heterogeneity of socio‐demographics among citizen clusters. A successful agricultural transition must be socially inclusive. This study has policy implications for various stakeholders in the agri‐food value chain as well as policymakers when deciding on optimally allocating resources or implementing policy incentives to enhance sustainability and avoid ‘one‐size‐fits‐all’ applications, considering the heterogeneity in Europe.
公民对可持续创新的支付意愿:来自六个欧盟成员国的证据
摘要 最近,农业食品行业以加强可持续性为目标的创新更加强调遵守可持续发展目标(SDGs)。在 H2020 CO-FRESH 项目中,6 个欧盟成员国的 7 家当地农场和公司采用多样化的形式实施了 7 项可持续创新,包括智能灌溉系统、加工过程中的水再利用以及用于精确施肥的传感器。以往的研究主要侧重于一个成员国的可持续创新,而不是泛欧层面的创新。在本研究中,我们采用选择实验来评估公民对欧洲可持续创新相关公共产品的支付意愿(WTP)。通过不同创新的共同属性,可以对居住在创新点附近的公民在碳排放、生物多样性和当地就业方面的 WTP 进行跨国比较。结果表明,欧洲公民对公共产品的 WTP 各不相同,公民集群之间的社会人口统计学也存在显著的地区异质性。成功的农业转型必须具有社会包容性。考虑到欧洲的异质性,本研究对农业食品价值链中的各利益相关方以及政策制定者在决定优化资源分配或实施政策激励措施以提高可持续性、避免 "一刀切 "应用时具有政策意义。
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来源期刊
EuroChoices
EuroChoices AGRICULTURAL ECONOMICS & POLICY-
CiteScore
5.20
自引率
7.10%
发文量
22
期刊介绍: EuroChoices is a full colour, peer reviewed, outreach journal of topical European agri-food and rural resource issues, published three times a year in April, August and December. Its main aim is to bring current research and policy deliberations on agri-food and rural resource issues to a wide readership, both technical & non-technical. The need for this is clear - there are great changes afoot in the European and global agri-food industries and rural areas, which are of enormous impact and concern to society. The issues which underlie present deliberations in the policy and private sectors are complex and, until now, normally expressed in impenetrable technical language.
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