Expectations and digital technologies adoption in BRAZILIAN manufacturing firms

Q1 Business, Management and Accounting

Journal of High Technology Management Research Pub Date : 2024-07-11 DOI:10.1016/j.hitech.2024.100498

Ana Urraca-Ruiz , Julia Torracca , Tatiana Machado , Jorge Britto

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Abstract

The paper examines factors influencing expectations in the technology adoption process, focusing on 464 manufacturing Brazilian firms. It analyzes projections gathered from surveys conducted in 2017 (for expectations up to 2027) and 2020 (up to 2030). Internal knowledge, firm capacitation, technology perception, and structural features' roles in expectation shifts were assessed using fuzzy-system methodology. Results show a shift from incongruent and optimistic to congruent and non-optimistic patterns between 2017 and 2020. Learning efforts and digital readiness enhance congruence probability, while non-exporting firms are more likely to shift to incongruent and non-optimistic expectations. Additionally, a perception of low market dominance of digital technologies reduces the likelihood of transitioning to non-optimistic expectations. Overall, enhancing digital readiness mitigates regression in expectation patterns, underscoring the importance of proactive learning and adaptation in firms' technology adoption strategies.

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巴西制造业企业的期望与数字技术应用

本文以 464 家巴西制造业企业为研究对象，探讨了影响技术采用过程中预期的因素。本文分析了从 2017 年（预期到 2027 年）和 2020 年（预期到 2030 年）进行的调查中收集到的预测。采用模糊系统方法评估了内部知识、企业能力、技术认知和结构特征在预期转变中的作用。结果表明，2017 年至 2020 年间，不一致的乐观模式向一致的非乐观模式转变。学习努力和数字化准备提高了一致性概率，而非出口型企业更有可能转向不一致和非乐观的预期。此外，如果认为数字技术的市场主导地位较低，则会降低向非乐观预期过渡的可能性。总之，加强数字技术的准备程度可以缓解预期模式的倒退，从而强调企业在技术采用战略中主动学习和适应的重要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of High Technology Management Research Business, Management and Accounting-Strategy and Management

CiteScore

5.80

自引率

0.00%

发文量

审稿时长

62 days

期刊介绍： The Journal of High Technology Management Research promotes interdisciplinary research regarding the special problems and opportunities related to the management of emerging technologies. It advances the theoretical base of knowledge available to both academicians and practitioners in studying the management of technological products, services, and companies. The Journal is intended as an outlet for individuals conducting research on high technology management at both a micro and macro level of analysis.