Service innovations, value-driven business model, and institute growth: insights from a higher-education institute

IF 2.4 Q3 MANAGEMENT
Lakshminarayana Kompella
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引用次数: 0

Abstract

Purpose

External pressures, like the pandemic, influence industry and academia. ICT can assist in creating service innovations and better responses to external pressures. When higher education institutes combine service innovations with an appropriate business model, they can better understand educational transformations and marketing and aim for productivity, effectiveness, and sustainability. This paper aims to provide insights into transformations by organizing innovations and business models and creating a positive influence.

Design/methodology/approach

This paper uses a case study method to examine the educational transformation in its settings. The method followed is direct non-participant observation, and the selected case is a marginalized business school of an Indian public institution. Combining observation and case study provides deeper insights into individuals/groups in a social context. The direct non-participant allows the researcher to get closer to the field of research while retaining the position of an outsider.

Findings

This paper defines service innovations with four conceptualizations – ICT, socio-techno-organization, demand, and orchestration. The findings provide insights into business models and educational marketing, with three suggestions for sustainability and economic growth. The suggestions are (1) operationalization based on incremental, iterative, and spiral expansion for the first two, (2) orchestrating educational marketing and value elements for a value-driven business model, and (3) social reengineering based on human values and leadership commitment.

Research limitations/implications

It uses a single marginalized negative case study and is not bereft of limitations. Selecting positive cases representing geographically dispersed units, hybrid lectures, and diverse participants provides further insights into the operationalization of ICT and socio-techno-organizational aspects.

Practical implications

As educational institutions decide the appropriate strategy for their institution, the findings provide practitioners with insights to create value, expansion, growth, and insights into educational marketing.

Originality/value

The three steps in findings and their contribution to economic growth and sustainability enhance the body of knowledge – transformations in educational institutions. It provides insights into business models and educational marketing.

服务创新、价值驱动型商业模式与学院发展:来自一所高等教育学院的启示
目的大流行病等外部压力影响着工业界和学术界。信息和通信技术可以帮助进行服务创新,更好地应对外部压力。当高等教育机构将服务创新与适当的商业模式相结合时,它们可以更好地理解教育转型和市场营销,并以生产力、有效性和可持续性为目标。本文旨在通过组织创新和商业模式,为转型提供见解,并创造积极的影响。设计/方法/途径本文采用案例研究法来考察教育转型的背景。所采用的方法是非参与者直接观察法,所选案例是印度一所公立院校的边缘化商学院。观察与案例研究相结合,可以更深入地了解社会背景下的个人/群体。研究结果本文通过四个概念--信息和通信技术、社会技术组织、需求和协调--对服务创新进行了定义。研究结果为商业模式和教育营销提供了见解,并为可持续发展和经济增长提出了三点建议。这些建议是:(1) 基于前两个概念的增量、迭代和螺旋式扩展的可操作性;(2) 为价值驱动型商业模式协调教育营销和价值要素;(3) 基于人的价值和领导承诺的社会再造。在教育机构决定适合本机构的战略时,研究结果为从业人员提供了创造价值、扩张和增长的见解,以及对教育营销的见解。原创性/价值研究结果中的三个步骤及其对经济增长和可持续性的贡献增强了教育机构转型的知识体系。它为商业模式和教育营销提供了真知灼见。
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来源期刊
CiteScore
4.30
自引率
8.30%
发文量
72
期刊介绍: The International Journal of Educational Management (IJEM) provides those interested in the effective management of the educational process with a broad overview of developments and best practice in the field, with particular reference to how new ideas can be applied worldwide. As the whole structure and philosophy of education goes through a sea-change, and as budgets are cut, educational managers need to keep abreast of new developments in order to maximize their resources and determine the most appropriate management strategy for their institution. The journal explores research in the following areas: -Innovation in educational management across the spectrum -The development of educational delivery mechanisms -Creation of an environment in which the management of resources provides the most efficient outputs -Sharing of new initiatives, with an international application The International Journal of Educational Management addresses the increasingly complex role of the educational manager, offering international perspectives on common problems and providing a forum for the sharing of ideas, information and expertise.
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