An exploration of omni-channel retail from a three-party evolutionary game perspective: Brand strength vs. platform stream

IF 2.5 3区经济学 Q2 ECONOMICS

Managerial and Decision Economics Pub Date : 2024-07-04 DOI:10.1002/mde.4304

Chuan Zhao, Ziyang Guo, Mingke He, Kun Wang

引用次数: 0

Abstract

This study builds a three-party evolutionary game to study the contributing factors of commission rate, productivity expansion, cooperation subsidy, brand strength, and platform stream. The proposed model investigates the diverse paths the three parties are motivated to pursue at different phases of omni-channel integration and further explores which party, the band owner with strong brand strength, or the platform with a mass consumer stream, dominates omni-channel negotiation regarding profit distribution arrangements.

查看原文本刊更多论文

从三方进化博弈的角度探讨全渠道零售：品牌实力与平台流

本研究建立了一个三方演化博弈模型，以研究佣金率、生产力扩张、合作补贴、品牌实力和平台流等因素的影响。所提出的模型研究了三方在全渠道整合的不同阶段所追求的不同路径，并进一步探讨了在全渠道利润分配安排的谈判中，拥有强大品牌实力的乐队所有者和拥有大量消费者的平台哪一方占据主导地位。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Managerial and Decision Economics Multiple-

CiteScore

1.40

自引率

18.20%

发文量

242

期刊介绍： Managerial and Decision Economics will publish articles applying economic reasoning to managerial decision-making and management strategy.Management strategy concerns practical decisions that managers face about how to compete, how to succeed, and how to organize to achieve their goals. Economic thinking and analysis provides a critical foundation for strategic decision-making across a variety of dimensions. For example, economic insights may help in determining which activities to outsource and which to perfom internally. They can help unravel questions regarding what drives performance differences among firms and what allows these differences to persist. They can contribute to an appreciation of how industries, organizations, and capabilities evolve.