Communication strategies and consumer acceptance of utility-controlled heat pumps and electric vehicles

IF 3.8 3区经济学 Q3 ENERGY & FUELS

Utilities Policy Pub Date : 2024-07-03 DOI:10.1016/j.jup.2024.101800

Selin Yilmaz , Peter Cuony , Cédric Chanez , Martin Kumar Patel

引用次数: 0

Abstract

Persuading end users in utility-controlled operation of heat pumps and electric vehicles (EVs) charging is challenging. In this study, we designed a randomized control trial in which the utility communicated the rationale for deploying direct load control programmes of heat pumps and EVs framed in terms of environment-related (supporting integration of renewables to fight climate change) or grid-related purposes (helps managing the grid) to two groups. The results indicate that the rationale of ‘grid-related purposes’ resonated more with respondents, with higher acceptance for both devices. We highlight determinant perceptions towards the rationales and (mis)alignments in motivations and propose communication strategies.

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公用事业控制热泵和电动汽车的传播策略和消费者接受度

在热泵和电动汽车（EV）充电的公用事业控制操作中说服终端用户具有挑战性。在这项研究中，我们设计了一项随机对照试验，由公用事业公司向两组受访者宣传部署热泵和电动汽车直接负荷控制方案的理由，即与环境相关的目的（支持可再生能源的整合以应对气候变化）或与电网相关的目的（有助于管理电网）。结果表明，"与电网相关的目的 "更能引起受访者的共鸣，对这两种设备的接受度更高。我们强调了对这些理由的决定性看法以及动机的（错误）一致性，并提出了沟通策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Utilities Policy ENERGY & FUELS-ENVIRONMENTAL SCIENCES

CiteScore

6.80

自引率

10.00%

发文量

审稿时长

66 days

期刊介绍： Utilities Policy is deliberately international, interdisciplinary, and intersectoral. Articles address utility trends and issues in both developed and developing economies. Authors and reviewers come from various disciplines, including economics, political science, sociology, law, finance, accounting, management, and engineering. Areas of focus include the utility and network industries providing essential electricity, natural gas, water and wastewater, solid waste, communications, broadband, postal, and public transportation services. Utilities Policy invites submissions that apply various quantitative and qualitative methods. Contributions are welcome from both established and emerging scholars as well as accomplished practitioners. Interdisciplinary, comparative, and applied works are encouraged. Submissions to the journal should have a clear focus on governance, performance, and/or analysis of public utilities with an aim toward informing the policymaking process and providing recommendations as appropriate. Relevant topics and issues include but are not limited to industry structures and ownership, market design and dynamics, economic development, resource planning, system modeling, accounting and finance, infrastructure investment, supply and demand efficiency, strategic management and productivity, network operations and integration, supply chains, adaptation and flexibility, service-quality standards, benchmarking and metrics, benefit-cost analysis, behavior and incentives, pricing and demand response, economic and environmental regulation, regulatory performance and impact, restructuring and deregulation, and policy institutions.