{"title":"Using Cultural Repertoires during Unsettled Times","authors":"Ye (Nicole) Yang, Julie L Ozanne, Marcus Phipps","doi":"10.1093/jcr/ucae036","DOIUrl":null,"url":null,"abstract":"This research draws on the theory of culture in action, which explains how consumers selectively mobilize their cultural repertoires to understand and solve daily problems. Contemporary life, however, is increasingly unsettled, challenging the adequacy of consumers’ repertoires and how they use existing institutional cultural resources. This qualitative study identifies four ways that consumers use their cultural repertoires and institutional resources during unsettled times. Formulaic uses are when consumers mobilize familiar cultural tools and existing resources to resettle. Versatile uses are when consumers develop new cultural tools to transform while working within demanding institutional resources. Freewheeling uses are when consumers mobilize familiar cultural tools for play but rework institutional resources to be less demanding. Finally, troubleshooting uses are when consumers extend their existing cultural tools to suffice but reject institutional resources. These varied uses of culture capture how consumers either mobilize or develop their cultural repertoires and institutional resources to serve different ends. This study provides a more dynamic, pragmatic, and nuanced explanation of how consumers summon culture to solve problems during unsettled times. A conceptual model explains this process, and the discussion highlights the theoretical contributions.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":null,"pages":null},"PeriodicalIF":5.7000,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Consumer Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1093/jcr/ucae036","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This research draws on the theory of culture in action, which explains how consumers selectively mobilize their cultural repertoires to understand and solve daily problems. Contemporary life, however, is increasingly unsettled, challenging the adequacy of consumers’ repertoires and how they use existing institutional cultural resources. This qualitative study identifies four ways that consumers use their cultural repertoires and institutional resources during unsettled times. Formulaic uses are when consumers mobilize familiar cultural tools and existing resources to resettle. Versatile uses are when consumers develop new cultural tools to transform while working within demanding institutional resources. Freewheeling uses are when consumers mobilize familiar cultural tools for play but rework institutional resources to be less demanding. Finally, troubleshooting uses are when consumers extend their existing cultural tools to suffice but reject institutional resources. These varied uses of culture capture how consumers either mobilize or develop their cultural repertoires and institutional resources to serve different ends. This study provides a more dynamic, pragmatic, and nuanced explanation of how consumers summon culture to solve problems during unsettled times. A conceptual model explains this process, and the discussion highlights the theoretical contributions.
期刊介绍:
Journal of Consumer Research, established in 1974, is a reputable journal that publishes high-quality empirical, theoretical, and methodological papers on a wide range of consumer research topics. The primary objective of JCR is to contribute to the advancement of understanding consumer behavior and the practice of consumer research.
To be considered for publication in JCR, a paper must make a significant contribution to the existing body of knowledge in consumer research. It should aim to build upon, deepen, or challenge previous studies in the field of consumption, while providing both conceptual and empirical evidence to support its findings.
JCR prioritizes multidisciplinary perspectives, encouraging contributions from various disciplines, methodological approaches, theoretical frameworks, and substantive problem areas. The journal aims to cater to a diverse readership base by welcoming articles derived from different orientations and paradigms.
Overall, JCR is a valuable platform for scholars and researchers to share their work and contribute to the advancement of consumer research.