Using Cultural Repertoires during Unsettled Times

IF 5.7 1区 管理学 Q1 BUSINESS
Ye (Nicole) Yang, Julie L Ozanne, Marcus Phipps
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引用次数: 0

Abstract

This research draws on the theory of culture in action, which explains how consumers selectively mobilize their cultural repertoires to understand and solve daily problems. Contemporary life, however, is increasingly unsettled, challenging the adequacy of consumers’ repertoires and how they use existing institutional cultural resources. This qualitative study identifies four ways that consumers use their cultural repertoires and institutional resources during unsettled times. Formulaic uses are when consumers mobilize familiar cultural tools and existing resources to resettle. Versatile uses are when consumers develop new cultural tools to transform while working within demanding institutional resources. Freewheeling uses are when consumers mobilize familiar cultural tools for play but rework institutional resources to be less demanding. Finally, troubleshooting uses are when consumers extend their existing cultural tools to suffice but reject institutional resources. These varied uses of culture capture how consumers either mobilize or develop their cultural repertoires and institutional resources to serve different ends. This study provides a more dynamic, pragmatic, and nuanced explanation of how consumers summon culture to solve problems during unsettled times. A conceptual model explains this process, and the discussion highlights the theoretical contributions.
在动荡时期使用文化汇辑
这项研究借鉴了 "行动中的文化 "理论,该理论解释了消费者如何有选择性地调动其文化知识储备来理解和解决日常问题。然而,当代生活日益动荡不安,这对消费者的文化知识储备是否充足以及他们如何利用现有的制度性文化资源提出了挑战。这项定性研究指出了消费者在动荡时期使用其文化传统和制度资源的四种方式。公式化使用是指消费者调动熟悉的文化工具和现有资源来重新安置。多用途使用是指消费者开发新的文化工具,在苛刻的制度资源条件下进行转型。自由使用是指消费者调动熟悉的文化工具进行游戏,但对制度资源进行再加工,以降低要求。最后,"排忧解难 "式使用是指消费者扩展现有的文化工具以满足需求,但拒绝接受制度资源。这些不同的文化使用方式反映了消费者是如何调动或发展他们的文化资源和制度资源来达到不同目的的。本研究对消费者如何在动荡时期召唤文化来解决问题做出了更加动态、务实和细致入微的解释。一个概念模型解释了这一过程,而讨论则强调了其理论贡献。
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来源期刊
CiteScore
12.00
自引率
9.70%
发文量
53
期刊介绍: Journal of Consumer Research, established in 1974, is a reputable journal that publishes high-quality empirical, theoretical, and methodological papers on a wide range of consumer research topics. The primary objective of JCR is to contribute to the advancement of understanding consumer behavior and the practice of consumer research. To be considered for publication in JCR, a paper must make a significant contribution to the existing body of knowledge in consumer research. It should aim to build upon, deepen, or challenge previous studies in the field of consumption, while providing both conceptual and empirical evidence to support its findings. JCR prioritizes multidisciplinary perspectives, encouraging contributions from various disciplines, methodological approaches, theoretical frameworks, and substantive problem areas. The journal aims to cater to a diverse readership base by welcoming articles derived from different orientations and paradigms. Overall, JCR is a valuable platform for scholars and researchers to share their work and contribute to the advancement of consumer research.
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