Harnessing Big Data for Strategic Innovation: Insights into Corporate Entrepreneurship and Technological Advancements

Abstract

Organizations are embracing innovation and strategic development driven by three powerful forces, technology, big data, and corporate entrepreneurship (CE), to achieve revenue growth, sustainability, and global leadership. The three levels of an organization—individual, group, and organizational—are interconnected and mutually impact one another, ultimately determining the organization’s outcomes in terms of efficiency, performance, and sustainability. A study employing multiple research methods was carried out to understand this complex situation. A total of 450 professionals from various industries participated in an online survey, sharing their experiences and viewpoints. The analysis, conducted using both SPSS and Microsoft Excel, revealed a number of significant findings: Approximately 30% of individuals come from the telecommunications industry. 42.5% consider CE the initial step for strategic initiatives, while technology is regarded as the dominant force (70.45%). Surprisingly, although only 42% utilize all three levels, 40% believe their combined effort leads to the best possible outcomes. This study illustrates a complex ecosystem where big data, technology, and CE must collaborate to achieve organizational sustainability and ensure the success of executive initiatives. By utilizing the combined strength of this triumvirate, organizations can ascend to the highest position on the competitive hierarchy.