Career sustainability of digital micro-entrepreneurs: strategic insights from YouTubers in India

IF 3.4 3区 管理学 Q2 MANAGEMENT
Abhyudaya Anand Mishra, Mridul Maheshwari, William E. Donald
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引用次数: 0

Abstract

Purpose

Drawing on a framework of sustainable career theory, this paper aims to understand the interplay of agentic and contextual factors for digital micro-entrepreneurs to lead sustainable careers.

Design/methodology/approach

Eighteen YouTube content creators in India participated in semi-structured interviews, offering coverage of digital content creators across acting, cosmetics, finance, fitness, food, law, modelling, music, teaching, travel, and video games.

Findings

The findings showed three agentic and three contextual themes associated with the career sustainability of a digital micro-entrepreneur. Additionally, four paradoxes were identified, capturing the interplay between the agentic and contextual themes.

Practical implications

The career of a digital micro-entrepreneur is a dichotomy of promising hope, stardom, and flexibility while concealing challenges like precarity, hate comments, and financial instability. Knowing this can help individuals make better-informed career decisions.

Originality/value

The study advances sustainable career theory by capturing insights from digital micro-entrepreneurs in India to understand the interplay of agentic and contextual factors that create a series of paradoxes for such individuals to navigate over time.

数字微型企业家职业生涯的可持续性:来自印度 YouTubers 的战略见解
目的本文以可持续职业生涯理论框架为基础,旨在了解数字微型创业者实现可持续职业生涯的代理因素和背景因素之间的相互作用。研究结果研究结果显示了与数字微型创业者职业生涯可持续性相关的三个代理主题和三个背景主题。此外,还发现了四个悖论,捕捉到了代理主题和情境主题之间的相互作用。了解这一点有助于个人做出更明智的职业决策。原创性/价值本研究通过捕捉印度数字微型企业家的见解来了解代理因素和环境因素的相互作用,从而为这些个人提供了一系列随着时间推移而产生的悖论,从而推进了可持续职业理论的发展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
5.40
自引率
10.00%
发文量
25
期刊介绍: Careers and Development are inter-related fields of study with connections to many academic disciplines, organizational practices and policy developments in the emerging knowledge economies and learning societies of the modern world. Career Development International provides a platform for research in these areas that deals with questions of theories and theory development, as well as with organizational career strategy, policy and practice. Issues of theory and of practice may be dealt with at individual, organizational and society levels. The international character of submissions may have two aspects. Submissions may be international in their scope, dealing with a topic that is of concern to researchers throughout the world rather than of sole interest to a national audience. Alternatively, submissions may be international in content, relating, for example, to comparative analyses of careers and development across national boundaries, or dealing with inherently ''international'' issues such as expatriation. Coverage: -Individual careers - psychological and developmental perspectives -Career interventions (systems and tools, mentoring, etc) -Government policy and practices -HR planning and recruitment -International themes and issues (MNCs, expatriation, etc) -Organizational strategies and systems -Performance management -Work and occupational contexts
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