ChatGPT usage in everyday life: A motivation-theoretic mixed-methods study

IF 20.1 1区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Vinzenz Wolf , Christian Maier
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引用次数: 0

Abstract

GenAI-driven technologies such as ChatGPT influence activities in all areas of life and are used in private and work contexts. This study uses an individual-centered perspective to explain what motivates users to use ChatGPT continuously. We propose that four motivational factors and two technology characteristics together lead to continuance intention among individual ChatGPT users. Therefore, we use a mixed-methods design to combine findings from a quantitative survey study and a qualitative interview study. In Study 1, we follow a configurational approach to analyze multi-wave data from 279 participants with fsQCA. We identify five configurations that lead to high continuance intention and show that perceived ease of use and perceived novelty are necessary for this outcome. Interestingly, the observed factors together cannot explain low continuance intention. In Study 2, we complement these findings with insights based on 15 semi-structured interviews. We illustrate the configurations by identifying 27 individual use cases in the private and work contexts as well as additional factors that facilitate and hinder individual ChatGPT continuance intention. We draw meta-inferences by combining findings of both studies to develop five propositions. Based on that, we contribute a motivational, individual perspective on GenAI continuance intention, present practical implications as well as valuable future research opportunities.

日常生活中聊天软件的使用:动机理论混合方法研究
以 GenAI 为驱动的技术(如 ChatGPT)影响着生活中各个领域的活动,并被用于私人和工作环境中。本研究采用以个体为中心的视角来解释用户持续使用 ChatGPT 的动机。我们提出,四个动机因素和两个技术特征共同导致了 ChatGPT 个人用户的持续使用意向。因此,我们采用混合方法设计,将定量调查研究和定性访谈研究的结果结合起来。在研究 1 中,我们采用配置法分析了来自 279 名使用 fsQCA 的参与者的多波数据。我们确定了导致高持续意向的五种配置,并表明感知易用性和感知新颖性是实现这一结果的必要条件。有趣的是,观察到的因素加在一起也无法解释低持续意向。在 "研究 2 "中,我们通过 15 个半结构式访谈对这些发现进行了补充。我们通过确定私人和工作环境中的 27 个个人使用案例,以及促进和阻碍个人 ChatGPT 持续使用意向的其他因素,来说明这些配置。我们结合这两项研究的结果进行元推论,提出了五个命题。在此基础上,我们从动机和个人角度对 GenAI 的持续意向进行了分析,并提出了实际意义和宝贵的未来研究机会。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
International Journal of Information Management
International Journal of Information Management INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
53.10
自引率
6.20%
发文量
111
审稿时长
24 days
期刊介绍: The International Journal of Information Management (IJIM) is a distinguished, international, and peer-reviewed journal dedicated to providing its readers with top-notch analysis and discussions within the evolving field of information management. Key features of the journal include: Comprehensive Coverage: IJIM keeps readers informed with major papers, reports, and reviews. Topical Relevance: The journal remains current and relevant through Viewpoint articles and regular features like Research Notes, Case Studies, and a Reviews section, ensuring readers are updated on contemporary issues. Focus on Quality: IJIM prioritizes high-quality papers that address contemporary issues in information management.
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