From rush to responsibility: Evaluating incentives on online fashion customers’ willingness to wait

IF 7.3 1区工程技术 Q1 ENVIRONMENTAL STUDIES

Transportation Research Part D-transport and Environment Pub Date : 2024-06-26 DOI:10.1016/j.trd.2024.104280

Melanie Dietl, Stefan Voigt, Heinrich Kuhn

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引用次数: 0

Abstract

Online retail is characterized by an increasing emphasis on shorter delivery times, which often comes with high logistics costs and a negative environmental impact. Conversely, longer order fulfillment times improve cost and eco-efficiency. This paper investigates whether customers in German-speaking countries are willing to wait longer for their online orders in the fashion, shoes, and accessories sector when offered incentives in return. The research employed an online survey using a within-subjects design. Results indicate that incentives significantly extend customers’ patience. Savings on shipping costs and information on the reduction in CO $_{2}$ emissions greatly impact willingness to wait. Personal traits like gender, age, eco-awareness, and order urgency affect incentive responses. This demonstrates customers’ readiness to make trade-offs in delivery time and emphasizes the importance of explicitly addressing the ecological impact of delivery. Suggestions for online retailers and logistics include slower delivery choices and customized incentives aligned with target audience and market.

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从匆忙到责任：评估激励措施对在线时尚顾客等待意愿的影响

在线零售的特点是越来越强调缩短交货时间，而这往往伴随着高昂的物流成本和对环境的负面影响。相反，较长的订单履行时间可以提高成本和生态效益。本文研究了德语国家的顾客在获得奖励的情况下，是否愿意为其时装、鞋类和配饰行业的在线订单等待更长的时间。研究采用了主体内设计的在线调查。结果表明，激励措施大大延长了客户的耐心。节省运费和减少二氧化碳排放的信息极大地影响了顾客的等待意愿。性别、年龄、环保意识和订单紧迫性等个人特征都会影响对激励措施的反应。这表明客户愿意在送货时间上做出权衡，并强调了明确解决送货对生态环境的影响的重要性。对在线零售商和物流业的建议包括根据目标受众和市场选择较慢的送货速度和定制激励措施。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Transportation Research Part D-transport and Environment 工程技术-运输科技

CiteScore

14.40

自引率

9.20%

发文量

314

审稿时长

39 days

期刊介绍： Transportation Research Part D: Transport and Environment focuses on original research exploring the environmental impacts of transportation, policy responses to these impacts, and their implications for transportation system design, planning, and management. The journal comprehensively covers the interaction between transportation and the environment, ranging from local effects on specific geographical areas to global implications such as natural resource depletion and atmospheric pollution. We welcome research papers across all transportation modes, including maritime, air, and land transportation, assessing their environmental impacts broadly. Papers addressing both mobile aspects and transportation infrastructure are considered. The journal prioritizes empirical findings and policy responses of regulatory, planning, technical, or fiscal nature. Articles are policy-driven, accessible, and applicable to readers from diverse disciplines, emphasizing relevance and practicality. We encourage interdisciplinary submissions and welcome contributions from economically developing and advanced countries alike, reflecting our international orientation.