An expenditure analysis revealing how Philip Morris advertisements coincide with tobacco policymaking in Switzerland.

IF 1.9 Q3 SUBSTANCE ABUSE
Tobacco Prevention & Cessation Pub Date : 2024-06-28 eCollection Date: 2024-01-01 DOI:10.18332/tpc/189922
Kris Schürch, Annika Frahsa, Harvy Joy Liwanag, Luciano Ruggia
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引用次数: 0

Abstract

Introduction: Prior research has linked media tobacco promotion to increased tobacco use and favorable perceptions of tobacco products. Switzerland's tobacco lobby employs advertisements to sway policy decisions in its favor, yet no recent research has assessed this in detail. Our study aims to provide detailed estimates of tobacco industry (TI) advertisement costs, focusing on Philip Morris International (PMI) in Switzerland, and examine potential chronological links between TI advertisement campaigns and parliamentary discussions on tobacco bills. By spreading knowledge on this issue, we aim to support the development of future tobacco advertisement regulations.

Methods: We conducted an expenditure analysis of tobacco-related press advertisements in Swiss print media published between August 2020 and August 2021, accessed through the media intelligence firm Argus Data Insights. Advertisement costs were estimated using publicly available data. We plotted expenditure sums of PMI against key parliamentary session dates featuring discussions on proposed tobacco control measures, such as tighter restrictions on advertising.

Results: Over 12 months, 501 advertisements with tobacco-specific headlines were published in Swiss press media. Of these, 437 advertisements (87.22%) were linked to PMI. PMI accounted for 88.21% (CHF 6486969) of total advertisement expenditure. Notably, PMI advertisements coincided with key political sessions discussing tobacco legislation in parliament, with a limited presence outside these periods.

Conclusions: PMI advertisements were published parallel to key moments of parliamentary discussions, suggesting an attempt by TI to potentially influence discussions. Applying such an advertisement monitoring methodology helps understand the contextual conditions of public health in Switzerland. By analyzing TI advertisements in print media, we sought to highlight regulatory gaps and support the creation of stricter advertising regulations. We recommend continuing such research to strengthen tobacco control policymaking. Key public health efforts should include raising awareness of TI tactics, implementing a comprehensive ban on tobacco advertising, and strategically engaging with the media in tobacco control campaigns.

一项支出分析揭示了菲利普-莫里斯公司的广告如何与瑞士的烟草政策制定相吻合。
导言:先前的研究表明,媒体烟草促销与烟草使用的增加和对烟草产品的好感有关。瑞士的烟草游说团体利用广告来左右对其有利的政策决定,但近期还没有研究对此进行详细评估。我们的研究旨在提供烟草业(TI)广告成本的详细估算,重点关注瑞士的菲利普莫里斯国际公司(PMI),并研究烟草业广告活动与议会讨论烟草法案之间的潜在时间联系。通过普及这方面的知识,我们旨在为未来烟草广告法规的制定提供支持:我们通过媒体情报公司 Argus Data Insights 对 2020 年 8 月至 2021 年 8 月期间在瑞士平面媒体上发布的烟草相关新闻广告进行了支出分析。我们利用公开数据估算了广告成本。我们将 PMI 的支出总和与讨论拟议烟草控制措施(如更严格的广告限制)的主要议会会议日期进行了对比:在 12 个月内,瑞士新闻媒体共发布了 501 条以烟草为标题的广告。其中,437个广告(87.22%)与PMI有关。PMI占广告总支出的88.21%(6486969瑞士法郎)。值得注意的是,PMI广告与议会讨论烟草立法的重要政治会议同时发布,而在这些会议之外的时间段则很少出现:PMI广告与议会讨论的关键时刻同时发布,表明贸易倡议组织试图对讨论施加潜在影响。应用这种广告监测方法有助于了解瑞士公共卫生的背景条件。通过分析印刷媒体中的 TI 广告,我们试图找出监管漏洞,支持制定更严格的广告法规。我们建议继续开展此类研究,以加强烟草控制政策的制定。关键的公共卫生工作应包括提高对烟草交易策略的认识、全面禁止烟草广告以及战略性地让媒体参与烟草控制活动。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
1.80
自引率
0.00%
发文量
155
审稿时长
4 weeks
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