{"title":"Towards a theory of interfirm adaptation in business relationships","authors":"Stefanos Mouzas","doi":"10.1016/j.indmarman.2024.06.008","DOIUrl":null,"url":null,"abstract":"<div><p>This paper aims at developing the theory of interfirm adaptation in business relationships. The paper adds to earlier research by developing a theoretical structure for the analysis of interfirm adaptation. While it is well established in literature that companies adapt their product and service offerings, as well as their processes of production and delivery to account for the evolving needs of customers or suppliers, our understanding of <em>why</em> firms can pursue adaptations in business relationships and how adaptations happen or fail to materialize remains an enduring puzzle. This paper contributes towards a theory of interfirm adaptation in business relationships by presenting a unifying conceptual framework that connects 1) the bases of interfirm adaptation, and 2) the processes of interfirm adaptation. This unifying conceptual framework gives researchers a coherent set of analytical tools to assume, champion, and experiment research on interfirm adaptation in business relationships.</p></div>","PeriodicalId":51345,"journal":{"name":"Industrial Marketing Management","volume":null,"pages":null},"PeriodicalIF":7.8000,"publicationDate":"2024-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Industrial Marketing Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0019850124000981","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
This paper aims at developing the theory of interfirm adaptation in business relationships. The paper adds to earlier research by developing a theoretical structure for the analysis of interfirm adaptation. While it is well established in literature that companies adapt their product and service offerings, as well as their processes of production and delivery to account for the evolving needs of customers or suppliers, our understanding of why firms can pursue adaptations in business relationships and how adaptations happen or fail to materialize remains an enduring puzzle. This paper contributes towards a theory of interfirm adaptation in business relationships by presenting a unifying conceptual framework that connects 1) the bases of interfirm adaptation, and 2) the processes of interfirm adaptation. This unifying conceptual framework gives researchers a coherent set of analytical tools to assume, champion, and experiment research on interfirm adaptation in business relationships.
期刊介绍：
Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.
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