When and Why Antiegalitarianism Affects Resistance to Supporting Black-Owned Businesses.

IF 4.8 1区 心理学 Q1 PSYCHOLOGY, MULTIDISCIPLINARY
Psychological Science Pub Date : 2024-08-01 Epub Date: 2024-06-18 DOI:10.1177/09567976241237700
Steven Shepherd, Rowena Crabbe, Tanya L Chartrand, Gavan J Fitzsimons, Aaron C Kay
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Abstract

Understanding how initiatives to support Black-owned businesses are received, and why, has important social and economic implications. To address this, we designed three experiments to investigate the role of antiegalitarian versus egalitarian ideologies among White American adults. In Study 1 (N = 199), antiegalitarianism (vs. egalitarianism) predicted viewing initiatives supporting a Black-owned business as less fair, but only when the business was competing with other (presumably White-owned) businesses. In Study 2 (N = 801), antiegalitarianism predicted applying survival-of-the-fittest market beliefs, particularly to Black-owned businesses. Antiegalitarianism also predicted viewing initiatives supporting Black-owned businesses as less fair than initiatives that targeted other (presumably White-owned) businesses, especially for tangible (vs. symbolic) support that directly impacts the success of a business. In Study 3 (N = 590), antiegalitarianism predicted rejecting a program investing in Black-owned businesses. These insights demonstrate how antiegalitarian ideology can have the effect of maintaining race-based inequality, hindering programs designed to reduce that inequality.

反平均主义何时以及为何会影响对黑人企业的支持。
了解支持黑人拥有的企业的倡议如何被接受及其原因,具有重要的社会和经济意义。为了解决这个问题,我们设计了三个实验来调查美国白人成年人中反平均主义与平均主义意识形态的作用。在研究 1(N = 199)中,反平均主义(与平均主义相比)预示着支持黑人所有的企业的倡议不太公平,但仅限于该企业与其他企业(可能是白人所有的企业)竞争时。在研究 2(N = 801)中,反平均主义预示着将优胜劣汰的市场信念应用于黑人所有的企业。反平均主义还预示着支持黑人所有企业的措施不如针对其他(可能是白人所有)企业的措施公平,尤其是对直接影响企业成功的有形(与象征性)支持。在研究 3(N = 590)中,反平均主义预示着人们会拒绝投资于黑人所有企业的计划。这些研究结果表明,反平均主义意识形态可能会维持种族不平等,阻碍旨在减少这种不平等的计划。
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来源期刊
Psychological Science
Psychological Science PSYCHOLOGY, MULTIDISCIPLINARY-
CiteScore
13.30
自引率
0.00%
发文量
156
期刊介绍: Psychological Science, the flagship journal of The Association for Psychological Science (previously the American Psychological Society), is a leading publication in the field with a citation ranking/impact factor among the top ten worldwide. It publishes authoritative articles covering various domains of psychological science, including brain and behavior, clinical science, cognition, learning and memory, social psychology, and developmental psychology. In addition to full-length articles, the journal features summaries of new research developments and discussions on psychological issues in government and public affairs. "Psychological Science" is published twelve times annually.
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