EXPRESS: The Effects of Psychological Distance on the Diagnosticity of Digits to the Left versus Right of a Separator

IF 5.1 1区 管理学 Q1 BUSINESS
Dengfeng Yan, Suhas Vijayakumar, Jiewen Hong
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Abstract

Many numerical expressions contain a separator such as a comma (e.g., 1,234) or a decimal point (e.g., 12.34) that divides the number into left and right parts. This research examines how individuals compare such numbers as a function of psychological distance. Integrating insights from research on diagnosticity, numerical cognition, and mental construal, we hypothesize that as psychological distance increases, the perceived diagnosticity of digits to the right of a separator (hereinafter right digits) decreases faster than that of the digits to the left of a separator (hereinafter left digits), which leads individuals to assign less weight to the right digits in comparative judgment. Four studies offer triangulating support for this theorizing and the underlying mechanism. In addition, we show that this effect is attenuated or suppressed when individuals perceive that numerical ratings are more stable over time (thereby increasing the perceived diagnosticity of right digits, Study3), and when the distinction between left and right digits are made less obvious (e.g., when removing the digit separator, Study 4). This research offers additional nuance to our understanding of numerical cognition and how psychological distance influences the processing of different types of information.
快讯心理距离对分隔符左右数字诊断性的影响
许多数字表达式都包含一个分隔符,如逗号(如 1,234)或小数点(如 12.34),将数字分为左右两部分。本研究探讨了个体如何根据心理距离对这些数字进行比较。综合诊断性、数字认知和心理建构等方面的研究,我们假设随着心理距离的增加,分隔符右侧数字(以下简称右侧数字)的感知诊断性比分隔符左侧数字(以下简称左侧数字)的感知诊断性下降得更快,从而导致个体在比较判断中降低右侧数字的权重。四项研究为这一理论及其内在机制提供了三角支持。此外,我们还表明,当个体认为数字评级随着时间的推移更加稳定时(从而增加了右侧数字的感知诊断性,研究3),以及当左右数字的区别变得不那么明显时(例如,当去掉数字分隔符时,研究4),这种效应就会减弱或被抑制。这项研究为我们理解数字认知以及心理距离如何影响不同类型信息的处理提供了更多的细微差别。
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来源期刊
CiteScore
10.30
自引率
6.60%
发文量
79
期刊介绍: JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry"s cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing. The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that present new techniques for solving marketing problems; contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques; and review and comment on the developments and concepts in related fields that have a bearing on the research industry and its practices.
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