Interactive cue matters: The moderation role of situational factors in the effects of user comments on news sharing

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2024-06-10 DOI:10.1177/20570473241256987

Nicky Chang Bi, Ruonan Zhang, Peiqin Chen

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引用次数: 0

Abstract

Communicators often find it challenging to prioritize the public and manage their comments during risk communication. This study explored the effects of comments as interactivity cues on news diffusion while considering situational factors under the framework of the Situational Theory of Problem Solving in the context of the US-China trade conflict. For this purpose, the researchers conducted an experiment to investigate the effects of interactivity cues and public segmentations on news sharing. The findings suggest that comments elicit different news-sharing behaviors among different segments of the public. The aware public shares more news than the activists/active public who are more likely to share when exposed to news posts with disabled comments than those with enabled comments. The results regarding the different segments of the public suggest the absence of the latent public in hot issues. Furthermore, the results suggest that message attributes have a limited effect on individuals’ information-processing behavior unless considering situational factors. The theoretical contributions and practical implications for communicators are further discussed.

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互动线索很重要：用户评论对新闻分享的影响中情景因素的调节作用

传播者通常会发现，在风险传播过程中，如何确定公众的优先级并管理他们的评论是一项挑战。本研究以中美贸易冲突为背景，在问题解决的情境理论框架下，探讨了评论作为互动性线索对新闻扩散的影响，同时考虑了情境因素。为此，研究人员进行了一项实验，研究互动性线索和公共细分对新闻分享的影响。研究结果表明，在不同的公众群体中，评论会引发不同的新闻分享行为。有意识的公众比积极分子/活跃的公众分享更多的新闻，而积极分子/活跃的公众在看到禁用评论的新闻帖子时比看到启用评论的帖子时更有可能分享新闻。有关不同公众群体的结果表明，在热点问题中不存在潜在公众。此外，研究结果还表明，除非考虑情境因素，否则信息属性对个人信息处理行为的影响有限。本文还进一步讨论了理论贡献和对传播者的实际影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.