Exploring individuals’ purchase willingness for cryptocurrency in an emerging context

IF 1.2 Q4 BUSINESS
K. M. Anwarul Islam, Fandi Omeish, Serajul Islam, Adel Mohammed Yaslam Sarea, Tariq Abdrabbo
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Abstract

This study aims to investigate the influencing factors of consumers’ willingness to buy cryptocurrency in Malaysia. The targeted population of this study was Malaysian citizens who had knowledge about digital currency such as cryptocurrency. In this study, the data collection process was completed using an online survey questionnaire from several social media groups in Malaysia. They were sent a survey invitation to take part in, and after their approval, their responses were gathered. Five-point Likert scale has been used, where ‘1’ stands for “strongly disagree” and ‘5’ stands for “strongly agree”, to find out the item-wise questionnaire. The final sample size was n = 620. Moreover, 5% significance level and SPSS software were used to analyze the data and evaluate the hypotheses. The outcome of this study exposes that the perception of the price value of the cryptocurrency, perceived trust, and perceived security measure positively and significantly affect consumers’ willingness to buy cryptocurrency. Overall, these variables can explain 49.50% (R2 = 0.495) of the variance in predicting consumers’ willingness to buy cryptocurrency. It is found that among the three determinants, perceived trust (β = 0.569) in cryptocurrency had the highest impact on the intention among Malaysian consumers compared to other variables. This study contributes to the limited existing literature concerning Bitcoin and digital currencies, offering insights that can aid scholars in comprehending the significance of cryptocurrency and delineating its predominant impacts within the Malaysian cryptocurrency space.
探索新兴背景下个人购买加密货币的意愿
本研究旨在调查马来西亚消费者购买加密货币意愿的影响因素。本研究的目标人群是对加密货币等数字货币有所了解的马来西亚公民。在本研究中,数据收集过程是通过在线调查问卷完成的,调查问卷来自马来西亚的多个社交媒体群组。我们向他们发送了调查邀请函,并在他们同意后收集了他们的回复。问卷采用五点李克特量表,其中 "1 "代表 "非常不同意","5 "代表 "非常同意"。最终样本量为 n = 620。此外,研究还采用了 5%的显著性水平和 SPSS 软件来分析数据和评估假设。本研究结果表明,消费者对加密货币价格价值的感知、感知信任和感知安全措施会对消费者购买加密货币的意愿产生积极而显著的影响。总体而言,这些变量在预测消费者购买加密货币的意愿方面可以解释 49.50% 的方差(R2 = 0.495)。研究发现,在这三个决定因素中,与其他变量相比,马来西亚消费者对加密货币的感知信任(β = 0.569)对购买意愿的影响最大。本研究为有关比特币和数字货币的现有有限文献做出了贡献,提供的见解有助于学者理解加密货币的意义,并界定其在马来西亚加密货币领域的主要影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Innovative Marketing
Innovative Marketing Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)
CiteScore
2.50
自引率
9.10%
发文量
58
审稿时长
9 weeks
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