Digital halal literacy and halal destination attribute as the antecedents of revisit intention

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Cities Pub Date : 2024-06-12 DOI:10.1108/ijtc-12-2023-0259

Vanessa Gaffar, Wenda Wahyu Christiyanto, Rivaldi Arissaputra, Abror Abror, Nurman Achmad, Esa Fajar Fajar Hidayat, Qoriah A. Siregar, A. Shahril

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引用次数: 0

Abstract

Purpose This paper aims to explore the influence of digital halal literacy and halal destination attributes on revisiting intention through satisfaction and trust as mediating variables. Design/methodology/approach The study collected data from 308 domestic tourists in Indonesia who visited urban tourist destinations using a Likert-scale questionnaire, conducted between June and July 2023, and analysed using PLS-SEM for comprehensive data collection. Findings Digital halal literacy and halal destination attributes significantly impact tourist satisfaction and trust, potentially leading to the desire to revisit previously visited destinations. The higher the digital halal literacy and halal destination attributes, the higher the satisfaction and trust of tourists towards these destinations, potentially resulting in their intention to revisit. Research limitations/implications This study focused on the Greater Bandung area in western Indonesia, a popular tourist destination. Future studies should explore the eastern region and its surroundings, as they do not differentiate between nature-based and man-made tourism. Practical implications The absence of information on halal tourism destinations hinders travellers' understanding and decision-making, particularly considering the preference for symbols as a means of communication, a crucial factor that destination managers must consider. Social implications Visual elements, such as symbols and signage, significantly influence tourist behaviour and experiences, leading to the decision to revisit the destination. Originality/value The integration of digital halal literacy and halal destination attributes offers a comprehensive understanding of halal tourism, particularly in terms of revisit intentions.

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数字清真知识和清真目的地属性是重访意向的前因

目的本文旨在通过满意度和信任度作为中介变量，探讨数字清真扫盲和清真旅游目的地属性对重游意向的影响。研究采用李克特量表问卷调查法，收集了印度尼西亚308名国内游客的数据，这些游客在2023年6月至7月期间访问了城市旅游目的地，研究采用PLS-SEM对数据进行了综合分析。数字清真知识普及率和清真旅游目的地属性越高，游客对这些旅游目的地的满意度和信任度就越高，从而有可能产生重游的意愿。未来的研究应该探索东部地区及其周边地区，因为它们没有区分自然旅游和人工旅游。实际意义缺乏清真旅游目的地的信息会阻碍游客的理解和决策，特别是考虑到游客更倾向于将符号作为一种交流手段，这是目的地管理者必须考虑的一个关键因素。社会意义符号和标识等视觉元素极大地影响了游客的行为和体验，进而决定是否重游目的地。原创性/价值数字清真扫盲与清真旅游目的地属性的整合提供了对清真旅游的全面了解，尤其是在重游意向方面。

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来源期刊

International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.90

自引率

11.50%

发文量

期刊介绍： A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.