Macromarketing Perspectives from Latin America

IF 3.7 4区管理学 Q2 BUSINESS

Journal of Macromarketing Pub Date : 2024-06-13 DOI:10.1177/02761467241260405

Clifford Shultz, Jaqueline Pels, Andrés Barrios Fajardo, Carlos Rodriguez

引用次数: 0

Abstract

The Special-Issue Editors introduce the Strategic Management Conference in Latin America (SMLA) and three exemplary articles that emerged from it. The articles feature research on important Macromarketing topics, including sound and sustainable housing policies, farmers’ adaptation to climate change, and crisis management and adaptation. Macromarketing has a rich, if perhaps under-reported, tradition of research on the interactions among markets, marketing and society in Latin America. This special issue is intended to provide a forum for such research and to inspire further participation in the Macromarketing discourse among Latin American scholars.

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来自拉丁美洲的宏观营销视角

特刊编辑介绍了拉丁美洲战略管理会议（SMLA）以及会议产生的三篇典范文章。这些文章介绍了重要的宏观营销主题研究，包括健全和可持续的住房政策、农民对气候变化的适应以及危机管理和适应。宏观市场营销学在研究拉丁美洲市场、营销和社会之间的互动关系方面有着丰富的传统，但可能报道不足。本特刊旨在为此类研究提供一个论坛，并激励拉丁美洲学者进一步参与宏观营销讨论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Macromarketing BUSINESS-

CiteScore

5.00

自引率

25.80%

发文量

期刊介绍： The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.