Analysis of Service Quality, Brand Trust and Price Perception on Customer Satisfaction in the Prodia Surakarta Clinic Laboratory

Ayun Prajati, Rima Parawati Bala
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Abstract

Health is one of the essential human needs that cannot be ignored, especially when planning and carrying out daily activities. The existence of health services is an important part of national development, especially as it is supported by government programs in collaboration with the private sector so that people have the opportunity to get good services. Examining the impact of service quality on customer satisfaction is the goal of the study. Testing the influence of brand trust on customer satisfaction. Testing the influence of price perceptions on customer satisfaction. Evaluating how customer satisfaction is impacted by service quality, brand trust, and price perception. This study employs a quantitative descriptive approach with a survey method. The population used was Prodia Surakarta Clinical Laboratory customers who had used its services and a sample of 90 respondents, using a purposive sampling technique. Meanwhile, multiple linear regression analysis tools, F test, coefficient of determination, and t test. Based on the test results, the influence of the service quality variable (X1) has a positive and significant effect on satisfaction. Satisfaction is significantly influenced by the trust variable (X2). Customer satisfaction is positively and significantly impacted by the price perception variable (X3).
服务质量、品牌信任度和价格感知对 Prodia Surakarta 诊所实验室客户满意度的影响分析
健康是人类不可忽视的基本需求之一,尤其是在规划和开展日常活动时。医疗卫生服务的存在是国家发展的重要组成部分,尤其是在政府计划的支持下与私营部门合作,使人们有机会获得良好的服务。检验服务质量对客户满意度的影响是本研究的目标。测试品牌信任对顾客满意度的影响。测试价格感知对顾客满意度的影响。评估服务质量、品牌信任度和价格感知对顾客满意度的影响。本研究采用了定量描述性调查方法。调查对象为使用过 Prodia Surakarta 临床实验室服务的客户,采用目的性抽样技术,抽取了 90 名受访者。同时,使用了多元线性回归分析工具、F 检验、判定系数和 t 检验。根据检验结果,服务质量变量(X1)对满意度的影响为正且显著。信任变量(X2)对满意度有明显影响。顾客满意度受价格感知变量(X3)的影响为正且显著。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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