Unlocking Retail Success: Empowering Decision-Making with Advanced Sales Forecast Models

G. Alves, A. M. Maciel, Jorge Cavalcanti Barbosa Fonseca, Erika Carlos Medeiros, Patricia Cristina Moser, Rômulo César Dias De Andrade, Fernando Ferreira De Carvalho, Fernando Pontual de Souza Leão Junior, Marco A. O. Domingues
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Abstract

The gross revenue indicator contributes to the understanding of the company’s situation, and generating sales revenue forecasts is a strategy that helps the manager in directing the business. This work aims to develop a set of Machine Learning (ML) models to forecast sales in physical retail. Methodology – To carry out this work, a methodology was proposed to create, compare and evaluate ML models. Findings – When analyzing the forecast scenarios, it was observed that Hourly forecasts performed better than Day forecasts. We highlight the LIGHTGBM model, which presented the best scores in the F1-score metric with 82.95%, 79.26% and 76.53% scenario representing one hour, two hours and three hours ahead, respectively. Value – It is expected that the forecast models will help managers to find insights to support the operational decisions of physical retail contributing to carry out actions to optimize companies’ processes.
开启零售成功之门:利用先进的销售预测模型增强决策能力
总收入指标有助于了解公司状况,而生成销售收入预测则是帮助管理者指导业务的一种策略。这项工作旨在开发一套机器学习(ML)模型,用于预测实体零售业的销售情况。方法 - 为开展这项工作,提出了一种创建、比较和评估 ML 模型的方法。研究结果 - 在分析预测方案时,我们发现每小时预测比每日预测表现更好。我们重点介绍了 LIGHTGBM 模型,该模型在 F1 分数指标中得分最高,分别为 82.95%、79.26% 和 76.53%,分别代表提前一小时、两小时和三小时的情况。价值--预计预测模型将帮助管理者找到支持实体零售业运营决策的见解,有助于开展优化公司流程的行动。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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