Hear me out: the role of competent and warm vocal tones in risk communication.

IF 1.8 3区 心理学 Q3 PSYCHOLOGY, SOCIAL
Yixuan Jiang, Yongqi Yao, Xiuying Qian
{"title":"Hear me out: the role of competent and warm vocal tones in risk communication.","authors":"Yixuan Jiang, Yongqi Yao, Xiuying Qian","doi":"10.1080/00224545.2024.2368015","DOIUrl":null,"url":null,"abstract":"<p><p>Risk communication involves conveying potential risks to the audience. It's crucial for shaping behavior and influencing individual well-being. Previous research predominantly focused on verbal and written aspects of risk communication, with less emphasis on nonverbal cues like vocal tone. Addressing this gap, our study explores the impact of competent and warm vocal tones on risk communication across two risky decision-making paradigms, the Balloon Analogue Risk Task (BART) in Study 1 and the Gambling Task in Study 2. Results show that competent and warm vocal tones are more persuasive than neutral tones, and their effectiveness varies in different decision-making scenarios. Additionally, participants' perceived competence and warmth of vocal tones mediate this persuasiveness. This study enhances our theoretical understanding of risk communication by incorporating the impact of vocal tones. Also, it carries practical implications for marketers and practitioners, demonstrating the importance of using voice as a medium to persuade in real-world scenarios.</p>","PeriodicalId":48205,"journal":{"name":"Journal of Social Psychology","volume":" ","pages":"1-15"},"PeriodicalIF":1.8000,"publicationDate":"2024-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Social Psychology","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.1080/00224545.2024.2368015","RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"PSYCHOLOGY, SOCIAL","Score":null,"Total":0}
引用次数: 0

Abstract

Risk communication involves conveying potential risks to the audience. It's crucial for shaping behavior and influencing individual well-being. Previous research predominantly focused on verbal and written aspects of risk communication, with less emphasis on nonverbal cues like vocal tone. Addressing this gap, our study explores the impact of competent and warm vocal tones on risk communication across two risky decision-making paradigms, the Balloon Analogue Risk Task (BART) in Study 1 and the Gambling Task in Study 2. Results show that competent and warm vocal tones are more persuasive than neutral tones, and their effectiveness varies in different decision-making scenarios. Additionally, participants' perceived competence and warmth of vocal tones mediate this persuasiveness. This study enhances our theoretical understanding of risk communication by incorporating the impact of vocal tones. Also, it carries practical implications for marketers and practitioners, demonstrating the importance of using voice as a medium to persuade in real-world scenarios.

听我说:干练而温暖的声调在风险交流中的作用。
风险交流包括向受众传达潜在的风险。它对塑造行为和影响个人福祉至关重要。以往的研究主要集中在风险交流的口头和书面方面,而较少关注声调等非语言线索。为了弥补这一不足,我们的研究探讨了干练和温暖的声调在两种风险决策范式中对风险交流的影响,即研究 1 中的气球模拟风险任务(BART)和研究 2 中的赌博任务。研究结果表明,干练和温暖的声调比中性声调更有说服力,而且在不同的决策情景中,它们的效果也各不相同。此外,参与者感知到的能力和温暖的声调也对这种说服力起到了中介作用。这项研究将声调的影响纳入其中,增强了我们对风险交流的理论理解。同时,它对营销人员和从业人员也具有实际意义,证明了在现实世界中使用语音作为说服媒介的重要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
Journal of Social Psychology
Journal of Social Psychology PSYCHOLOGY, SOCIAL-
CiteScore
4.40
自引率
0.00%
发文量
68
期刊介绍: Since John Dewey and Carl Murchison founded it in 1929, The Journal of Social Psychology has published original empirical research in all areas of basic and applied social psychology. Most articles report laboratory or field research in core areas of social and organizational psychology including the self, attribution theory, attitudes, social influence, consumer behavior, decision making, groups and teams, sterotypes and discrimination, interpersonal attraction, prosocial behavior, aggression, organizational behavior, leadership, and cross-cultural studies. Academic experts review all articles to ensure that they meet high standards.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信