A cognitive appraisal approach to understanding mountain bikers' post-trip trails recommendation intent

Abstract

This paper presents findings from a study that examined how well mountain bikers' cognitive processes predicted their recommendation intent—the intention to share their recreation experience with others. Specifically, we examined relationships between different mountain biking recreation goal appraisals, emotions, and mountain bikers’ intentions to suggest mountain biking destinations to others. We tested hypothesized relationships using a structural equation modeling approach. Our results show that goal congruence and interest are the primary appraisal factors predicting recommendation intent among mountain bikers. While satisfaction and affective emotions are distinct factors that affect post-trip recommendation behavior, our results suggest that satisfaction emotions are significant secondary predictors of recommendation intent and have a stronger relationship with post-trip recommendation intentions than affective emotions. These study outcomes may be used to inform and develop effective management strategies for mountain biking destinations by designing based on user experiences.

Study implications for management

The study underscores the crucial need to tailor mountain biking trails to align with bikers' recreational aspirations and abilities, emphasizing the importance of offering diverse experiences suited to different skill levels. Instead of the typical strategy to grow biking destinations by expanding trail networks, managers should prioritize aligning trail experiences with bikers' expectations and desires to boost competitiveness. Strategic investments in trail infrastructure and services, coupled with feedback systems to gauge changing needs and satisfaction levels, are critical. Collaborating with local biking groups can enhance understanding and adaptability to evolving preferences. Continuous efforts to personalize trail experiences based on bikers' preferences are essential for garnering positive feedback, ensuring enduring enjoyment, and sustaining the appeal and growth of mountain biking destinations.