Hospitality and tourism experience in metaverse: an examination of users’ behavior, motivations, and preferences

IF 11.9 1区管理学 Q1 BUSINESS

Journal of Hospitality Marketing & Management Pub Date : 2024-05-27 DOI:10.1080/19368623.2024.2358888

Soyeun Olivia Lee, Qi Wu, Sunghyup Sean Hyun

引用次数: 0

Abstract

The rise of the metaverse presents an outlook for revitalizing the hospitality and tourism industry and garnering recognition across professional spheres. This study explores the motivations and pr...

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元宇宙中的接待和旅游体验：对用户行为、动机和偏好的研究

元网络的兴起为酒店和旅游业的振兴带来了前景，并赢得了各专业领域的认可。本研究探究了...

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.