Cognitive, affective, and behavioral engagement with science news predicted by the use of accessibility strategies in science-minded and general audiences.

IF 3.5 2区 文学 Q1 COMMUNICATION
Ifat Zimmerman, Tali Tal, Ayelet Baram-Tsabari
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引用次数: 0

Abstract

Numerous studies have explored internal factors such as cultural values and acquired knowledge accounting for how people engage with science. However, it remains unclear how external factors embedded in science texts relate to audience engagement. A content analysis of 298 text-based popular science news articles and their following 5852 reader comments was conducted in two Israeli audiences, science-minded and general readers, to explore how the accessibility strategies embedded in these articles relate to cognitive, affective, and behavioral engagement. Findings indicated similar patterns of relationship between accessibility strategies and engagement expressions for both audiences; however, the relationships were more pronounced for general readers compared to science-minded readers. Using jargon and a narrative writing style increased the odds of positive emotions in reader comments, whereas addressing socio-scientific issues increased the odds of cognitive expressions. These results may contribute to a fuller understanding of ways to drive meaningful public engagement.

通过对具有科学意识的受众和普通受众使用无障碍策略来预测他们对科学新闻的认知、情感和行为参与。
许多研究探讨了人们如何参与科学的内部因素,如文化价值观和后天知识。然而,科学文本中的外部因素与受众参与的关系如何,目前仍不清楚。我们对 298 篇基于文本的科普新闻文章及其随后的 5852 条读者评论进行了内容分析,研究对象是具有科学意识的以色列读者和普通读者,以探讨这些文章中的无障碍策略与认知、情感和行为参与之间的关系。研究结果表明,这两种受众的无障碍阅读策略与参与表达之间的关系模式相似;但是,与具有科学意识的读者相比,普通读者的无障碍阅读策略与参与表达之间的关系更为明显。使用专业术语和叙述性写作风格增加了读者评论中积极情绪的几率,而解决社会科学问题则增加了认知表达的几率。这些结果可能有助于人们更全面地了解如何推动有意义的公众参与。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.30
自引率
9.80%
发文量
80
期刊介绍: Public Understanding of Science is a fully peer reviewed international journal covering all aspects of the inter-relationships between science (including technology and medicine) and the public. Public Understanding of Science is the only journal to cover all aspects of the inter-relationships between science (including technology and medicine) and the public. Topics Covered Include... ·surveys of public understanding and attitudes towards science and technology ·perceptions of science ·popular representations of science ·scientific and para-scientific belief systems ·science in schools
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