Local Political Dynamics: Strategy for Kupang Legislative Candidates in the 2024 Election

Abstract

This article explores the preparations for individuals who are candidates for legislative members in the 2024 elections. Elections are an important democratic process in the life of the Indonesian state. The elections held in 2024 will be an important moment for Indonesia. Campaign activities are part of the election process carried out by each legislative candidate to market their vision and mission to voters. To win the competition, all candidates certainly have strategies that they use to win. The strategy in facing direct elections is careful planning prepared and implemented by the winning team with the aim of achieving victory over the specified targets. The scope of discussion of strategy is not limited to the concept or plan, but the most important thing is how the candidate or candidates and the campaign team implement it. in the field. The aim of this research is to identify the political strategies of legislative candidates in the 2024 elections. The research approach uses descriptive qualitative, while data collection techniques use interviews and literature study. The results of this research show that Kupang legislative candidates in the 2024 elections involve campaigns that focus on local issues that are important to the population, such as infrastructure development, community welfare and they also use social media and community events to increase visibility and gain support.