Juan Antonio Duro, António Osório, Alejandro Perez-Laborda
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引用次数: 0
Abstract
In the recent years the tourism sector has been hit by a number of uncertainty events. This paper studies how uncertainty impacts on the tourism markets and on the destinations price and promotion decisions. We consider a two-stage model with two reference destinations and product differentiation. Specifically, we distinguish between traveling and production costs/inputs uncertainty, and between informative and persuasive advertising. We found that uncertainty tends to increase prices as destinations pass uncertainty to consumers. However, in order to minimize the negative effect of higher prices in their bookings, destinations tend to intensify their promotion efforts. Altogether, uncertainty typically affects more consumers than destinations, which in most cases see their profits increase because of the increase in prices.
期刊介绍：
The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.
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