Halal tourism ecosystem: networks, institutions and implementations in Indonesia

IF 3.1 Q2 BUSINESS

Journal of Islamic Marketing Pub Date : 2024-06-04 DOI:10.1108/jima-09-2023-0286

Atie Rachmiatie, Erik Setiawan, Kiki Zakiah, Muhammad Saud, Ferra Martian

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引用次数: 0

Abstract

Purpose

This study aims to investigate the components of a halal tourism ecosystem and how to establish a model for an effective halal tourism ecosystem. Therefore, each component can play a role in encouraging the productivity of halal tourism.

Design/methodology/approach

A qualitative approach was applied through in-depth interviews and focus group discussion (FDGs) with representatives of stakeholders who are associated with the development of halal tourism in Indonesia.

Findings

The results show that the effectiveness of the halal tourism ecosystem is primarily determined by the role of the government as an initiator and a policymaker. The halal tourism ecosystem must be run with universal Islamic norms, and it must be avoid exclusive rules.

Originality/value

This research concludes that the symbols in the halal ecosystem are not components that can glue the differences between various organizations and institutions in the context of tourism. However, the role of adhesive is substituted by its practice or implementation that can accommodate shared understandings of Sharia norms.

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清真旅游生态系统：印度尼西亚的网络、机构和实施情况

目的本研究旨在调查清真旅游生态系统的组成部分以及如何建立有效的清真旅游生态系统模型。结果研究结果表明，清真旅游生态系统的有效性主要取决于政府作为发起者和政策制定者的作用。清真旅游生态系统的运行必须遵循普遍的伊斯兰规范，必须避免排他性规则。原创性/价值本研究得出结论，清真生态系统中的符号并不是能够粘合旅游业背景下各种组织和机构之间差异的组成部分。然而，粘合剂的作用被其实践或实施所替代，而实践或实施可以容纳对伊斯兰教法规范的共同理解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Islamic Marketing BUSINESS-

CiteScore

8.40

自引率

28.10%

发文量

期刊介绍： Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.