Mapping varieties of farmers’ experience in the digital transformation: a new perspective on transformative dynamics

IF 5.4 2区农林科学 Q1 AGRICULTURE, MULTIDISCIPLINARY

Precision Agriculture Pub Date : 2024-06-04 DOI:10.1007/s11119-024-10148-7

Valentin Knitsch, Lea Daniel, Juliane Welz

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Abstract

The COVID-19 pandemic has highlighted the vulnerabilities of the global food system, underscoring the need for a sustainable transformation of the food system. With the advent of new digital technologies emerging as critical tools for achieving the agricultural shift, it is important to understand farmers’ adoption decisions better. This study aims to systematically uncover and delineate the varied forms of experiences farmers have with new digital technologies and investigate how these experiences impact the organizational adoption decisions on the farm. In this study, twenty interviews with apple growers, wine makers, and intermediaries from a German region encompassing Saxony, Thuringia, and Saxony–Anhalt were conducted and analyzed. Through the lens of the modified adaptive capacity wheel and alongside the interview data, five relevant types of experiences were identified. These types of experiences are closely related to farmers’ adaptation motivation (AM) and adaptation belief (AB), potentially influencing their future decisions about the adoption of digital technologies. This study highlights the importance of creating meaningful experiences with technologies to strengthen farmers’ AM and AB.

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绘制农民在数字化转型中的各种经验图：转型动力的新视角

COVID-19 大流行凸显了全球粮食系统的脆弱性，强调了粮食系统可持续转型的必要性。随着新数字技术的出现，它们已成为实现农业转型的重要工具，因此更好地了解农民的采用决定非常重要。本研究旨在系统地揭示和划分农民对新数字技术的各种形式的体验，并调查这些体验如何影响农场的组织采用决策。本研究对德国萨克森、图林根和萨克森-安哈尔特地区的苹果种植者、葡萄酒制造商和中间商进行了 20 次访谈，并对访谈内容进行了分析。通过修改后的适应能力轮的视角和访谈数据，确定了五种相关的经验类型。这些经验类型与农民的适应动机（AM）和适应信念（AB）密切相关，可能会影响他们未来采用数字技术的决策。本研究强调了创造有意义的技术体验以加强农民适应动机和适应信念的重要性。

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来源期刊

Precision Agriculture 农林科学-农业综合

CiteScore

12.30

自引率

8.10%

发文量

103

审稿时长

>24 weeks

期刊介绍： Precision Agriculture promotes the most innovative results coming from the research in the field of precision agriculture. It provides an effective forum for disseminating original and fundamental research and experience in the rapidly advancing area of precision farming. There are many topics in the field of precision agriculture; therefore, the topics that are addressed include, but are not limited to: Natural Resources Variability: Soil and landscape variability, digital elevation models, soil mapping, geostatistics, geographic information systems, microclimate, weather forecasting, remote sensing, management units, scale, etc. Managing Variability: Sampling techniques, site-specific nutrient and crop protection chemical recommendation, crop quality, tillage, seed density, seed variety, yield mapping, remote sensing, record keeping systems, data interpretation and use, crops (corn, wheat, sugar beets, potatoes, peanut, cotton, vegetables, etc.), management scale, etc. Engineering Technology: Computers, positioning systems, DGPS, machinery, tillage, planting, nutrient and crop protection implements, manure, irrigation, fertigation, yield monitor and mapping, soil physical and chemical characteristic sensors, weed/pest mapping, etc. Profitability: MEY, net returns, BMPs, optimum recommendations, crop quality, technology cost, sustainability, social impacts, marketing, cooperatives, farm scale, crop type, etc. Environment: Nutrient, crop protection chemicals, sediments, leaching, runoff, practices, field, watershed, on/off farm, artificial drainage, ground water, surface water, etc. Technology Transfer: Skill needs, education, training, outreach, methods, surveys, agri-business, producers, distance education, Internet, simulations models, decision support systems, expert systems, on-farm experimentation, partnerships, quality of rural life, etc.