Furry friends welcome! Investigating dog-owners’ perceived value of dining out with their pets

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2024-06-03 DOI:10.1016/j.ijhm.2024.103820

Xiaolong Shao , Xingyi Zhang , Eunha Jeong , Jing Li , Heejin Shin

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Abstract

The number of dog owners increased due to the impacts of the COVID-19 pandemic. In the foodservice industry, a noticeable gap exists related to the perceived value that consumers derive from visiting pet-friendly restaurants with their dogs. Therefore, this study aims to fill this gap using a scale development approach. Additionally, it seeks to identify the factors influencing consumers’ perceived value, purchase intentions, and willingness to pay a premium price for pet-friendly food services. This study identified eight dimensions of dog owners’ perceived value and confirmed the relationships between social norms and self-efficacy on dog owners’ perceived value. It also examined how perceived value influenced dog owners’ future behavioral intentions and willingness to pay a premium price. The findings of this study extend the understanding of consumers’ perceived value of pet-friendly food services and provide valuable suggestions for practitioners in the food service industry.

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欢迎毛茸茸的朋友调查养狗者对带宠物外出就餐的认知价值

受 COVID-19 大流行病的影响，养狗的人数有所增加。在餐饮服务行业，消费者从携犬光顾宠物友好型餐厅中获得的感知价值存在明显差距。因此，本研究旨在通过量表开发方法填补这一空白。此外，本研究还试图找出影响消费者对宠物友好型餐饮服务的感知价值、购买意向和支付溢价意愿的因素。本研究确定了狗主人感知价值的八个维度，并确认了社会规范和自我效能对狗主人感知价值的影响。研究还探讨了感知价值如何影响狗主的未来行为意向和支付高价的意愿。本研究的结果扩展了对消费者对宠物友好型餐饮服务感知价值的理解，并为餐饮服务行业的从业人员提供了宝贵的建议。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.

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