The paradox of attraction: unveiling the dynamics of tourist motivation and impact perception at a dark heritage site through mixed-method approach

IF 4 Q2 BUSINESS
Ravi Dandotiya, Arun Aggarwal, Ishani Sharma
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引用次数: 0

Abstract

Purpose

The purpose of this study is to examine the relationships between tourists’ motivations, perception of tourism impacts, place attachment (PA) and loyalty toward Jallianwala Bagh, a dark heritage site in Punjab, India.

Design/methodology/approach

A mixed-method approach comprising qualitative and quantitative methods was used. Semi-structured interviews and the Delphi method helped generate a 34-item survey instrument. A sample size of 869 respondents was obtained, split into two subsets for exploratory factor analysis and confirmatory factor analysis.

Findings

Seven out of nine hypotheses were supported. Motivated tourists perceived higher positive tourism impacts but lower negative tourism impacts. Higher perceptions of positive tourism impacts increased both PA and loyalty to the destination. Surprisingly, the perception of negative tourism impacts did not significantly affect tourist loyalty, contrary to some previous research.

Practical implications

This study informs stakeholders about tourists’ cognitive and affective responses at a dark tourism site, aiding in the planning and development of sustainable tourism strategies.

Social implications

By understanding the tourists’ motivations and perceptions, stakeholders can manage tourism impacts more effectively, ensuring that tourists’ experiences align with sustainable practices.

Originality/value

This study enriches the understanding of the tourists’ complex interactions with dark heritage sites. It introduces a new angle by examining how motivations, PA and perceptions of tourism impacts influence tourist loyalty, especially in the context of dark tourism.

吸引力的悖论:通过混合方法揭示黑暗遗产地游客动机和影响感知的动态变化
目的:本研究旨在考察游客的旅游动机、旅游影响感知、地方依恋(PA)和对印度旁遮普邦黑遗址贾利安瓦拉古堡的忠诚度之间的关系。半结构式访谈和德尔菲法帮助生成了 34 个项目的调查工具。获得了 869 个受访者样本,并分成两个子集进行探索性因子分析和确认性因子分析。有积极性的游客对旅游的积极影响感知较高,而对旅游的消极影响感知较低。对积极旅游影响的感知越高,游客对目的地的热情和忠诚度就越高。社会意义通过了解游客的动机和认知,利益相关者可以更有效地管理旅游影响,确保游客的体验符合可持续发展的实践。它从一个新的角度探讨了旅游动机、旅游影响和对旅游影响的认知如何影响游客的忠诚度,尤其是在黑暗旅游的背景下。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
8.30
自引率
4.80%
发文量
34
期刊介绍: Articles should cover the key business disciplines - management, leadership, marketing, logistics, strategy, quality management, entrepreneurship, business ethics, international business, operations management, manufacturing, accounting and finance - specifically relating to experiences and reflections of interest to business and academia worldwide.
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