Entrepreneurial Podcasting: A Linguistic Ethnographic Perspective

IF 3.1 3区经济学 Q2 BUSINESS

International Journal of Business Communication Pub Date : 2024-05-30 DOI:10.1177/23294884241255900

Geert Jacobs

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Abstract

This article sets out to address a gap in the business communication literature by focusing on entrepreneurs’ use of podcasts. I will first report on the business communication research that has been done so far on podcasts and will then go on to expand the scope and explore the literature on podcasts in the wider communication field. This will lead me to propose a set of four key characteristics of the genre, which I will use as the basis for a qualitative study of a single six-episode podcast series launched by an entrepreneur in a North Western European country. Drawing on a linguistic ethnographically inspired analysis I will investigate the hybrid nature of the entrepreneurial podcast (featuring personal transparency and storytelling, but no process transparency or interactivity) and I will argue that it is opening up new opportunities for leadership communication. I will conclude by reflecting on how the analysis presented here can be seen to index the genre’s transition from a homespun to a corporate medium, echoing the notion of media re-colonization and tying in with concerns about leadership branding voiced in the critical management literature.

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创业播客：语言人种学视角

本文旨在通过关注企业家对 podcast 的使用，填补商业传播文献的空白。我将首先报告迄今为止有关播客的商业传播研究，然后扩大范围，在更广泛的传播领域探索有关播客的文献。我将以此为基础，对西北欧某国一位企业家推出的六集播客系列进行定性研究。我将借鉴语言人种学的分析方法，研究创业播客的混合性质（具有个人透明度和故事性，但没有过程透明度或互动性），并认为它为领导力交流开辟了新的机遇。最后，我将反思本文所做的分析如何反映了该类型从家庭媒体向企业媒体的转变，呼应了媒体再殖民化的概念，并与批判性管理文献中对领导力品牌建设的担忧相吻合。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Business Communication Multiple-

CiteScore

7.70

自引率

14.30%

发文量

期刊介绍： The International Journal of Business Communication (IJBC) publishes manuscripts that contribute to knowledge and theory of business communication as a distinct, multifaceted field approached through the administrative disciplines, the liberal arts, and the social sciences. Accordingly, IJBC seeks manuscripts that address all areas of business communication including but not limited to business composition/technical writing, information systems, international business communication, management communication, and organizational and corporate communication. In addition, IJBC welcomes submissions concerning the role of written, verbal, nonverbal and electronic communication in the creation, maintenance, and performance of profit and not for profit business.