Continuance usage intention of e-wallets: Insights from merchants

International Journal of Information Management Data Insights Pub Date : 2024-05-29 DOI:10.1016/j.jjimei.2024.100254

Mia Deanna Sara binti Mohd Reza , Siow-Hooi Tan , Lee-Lee Chong , Hway-Boon Ong

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引用次数: 0

Abstract

The aim of this study is to examine the factors that impact merchants’ inclination to persist in utilizing e-wallets as a payment system in Malaysia. The study integrates the Unified Theory of Acceptance and Use of Technology (UTAUT) model with the Expectation Confirmation Model (ECM). Additionally, it includes three other constructs: awareness, online customer service, and network externalities. A total of 146 survey responses were collected and subsequently analyzed using PLS-SEM. The findings revealed that awareness and online customer service exert positive influences on performance expectancy and effort expectancy, respectively. It was determined that performance expectancy significantly and positively affects satisfaction. The study showed that effort expectancy, network externalities, and satisfaction positively affect merchants’ continuous intention to use the e-wallet system. Conversely, performance expectancy was not identified as a significant predictor of continuance usage intention of e-wallets.

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电子钱包的持续使用意向：来自商家的启示

本研究旨在探讨影响马来西亚商家坚持使用电子钱包作为支付系统的因素。本研究将技术接受和使用统一理论（UTAUT）模型与期望确认模型（ECM）相结合。此外，它还包括其他三个结构：意识、在线客户服务和网络外部性。共收集了 146 份调查问卷，随后使用 PLS-SEM 进行了分析。研究结果显示，意识和在线客户服务分别对绩效预期和努力预期产生了积极影响。研究还确定，绩效预期对满意度有显著的正向影响。研究表明，努力预期、网络外部性和满意度对商户持续使用电子钱包系统的意向有积极影响。相反，绩效预期并未被确定为电子钱包持续使用意向的重要预测因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Information Management Data Insights

CiteScore

19.20

自引率

0.00%

发文量