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Solidarity brand activism influences Black-Asian American linked fate: toward a minority-minority advertising paradigm shift

IF 5.3 3区 管理学 Q1 BUSINESS
International Journal of Advertising Pub Date : 2024-05-21 DOI:10.1080/02650487.2024.2352326
Minjie Li
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团结一致的品牌行动主义影响着美国黑人-亚裔的联系命运：实现少数族裔广告范式的转变
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来源期刊
International Journal of Advertising
International Journal of Advertising Multiple-
CiteScore
13.90
自引率
19.40%
发文量
66
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