{"title":"Influence of awe on tourism activity preferences","authors":"Fangxuan (Sam) Li , Qianqian Su","doi":"10.1016/j.annals.2024.103793","DOIUrl":null,"url":null,"abstract":"<div><p>This study aims to explore the influence of awe on decision-making regarding tourism activities based on construal level theory. We conducted four scenario-based online experiments with potential tourists in August and December 2023 and a field experiment involving actual tourists in November 2023. Our findings revealed that awe elicits tourists' preferences for challenging rather than relaxing tourism activities (i.e., the main effect) and that construal level is a potential mediator. Additionally, this research examined the moderating role of message appeal and found that the main effect was stronger when combined with an abstract rather than a concrete message appeal. Practically, these findings suggest that matching tourists' awe with message appeal is an effective strategy for promoting challenging tourism activities.</p></div>","PeriodicalId":48452,"journal":{"name":"Annals of Tourism Research","volume":null,"pages":null},"PeriodicalIF":10.4000,"publicationDate":"2024-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Annals of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0160738324000707","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
This study aims to explore the influence of awe on decision-making regarding tourism activities based on construal level theory. We conducted four scenario-based online experiments with potential tourists in August and December 2023 and a field experiment involving actual tourists in November 2023. Our findings revealed that awe elicits tourists' preferences for challenging rather than relaxing tourism activities (i.e., the main effect) and that construal level is a potential mediator. Additionally, this research examined the moderating role of message appeal and found that the main effect was stronger when combined with an abstract rather than a concrete message appeal. Practically, these findings suggest that matching tourists' awe with message appeal is an effective strategy for promoting challenging tourism activities.
期刊介绍：
The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.
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