{"title":"Inspiration and consumer patience in intertemporal choice: A moderated mediation model of meaning in life and regulatory focus","authors":"Leilei Guo , Jianping Liang , Yu Yu","doi":"10.1016/j.jbusres.2024.114733","DOIUrl":null,"url":null,"abstract":"<div><p>Previous studies have investigated the positive effects of inspiration, but its influence on consumer patience in intertemporal choice remains largely unknown. To bridge this gap, we conducted six studies to examine the relationship between inspiration and consumer patience in intertemporal choice. Our findings indicate that inspiration can increase consumer patience in intertemporal choice, with meaning in life mediating the observed positive effects. Furthermore, we discover that regulatory focus moderates the direct and indirect effects of inspiration on consumer patience in intertemporal choice through meaning in life. Specifically, for promotion-focused consumers, inspiration enhances their sense of meaning in life, leading to increased patience in intertemporal choice. However, the positive effect of inspiration on patience through meaning in life is not observed in prevention-focused consumers. These findings contribute to the literature by directly investigating the link between inspiration and patience in intertemporal choice while providing valuable insights for marketers and policymakers.</p></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":null,"pages":null},"PeriodicalIF":10.5000,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0148296324002376","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Previous studies have investigated the positive effects of inspiration, but its influence on consumer patience in intertemporal choice remains largely unknown. To bridge this gap, we conducted six studies to examine the relationship between inspiration and consumer patience in intertemporal choice. Our findings indicate that inspiration can increase consumer patience in intertemporal choice, with meaning in life mediating the observed positive effects. Furthermore, we discover that regulatory focus moderates the direct and indirect effects of inspiration on consumer patience in intertemporal choice through meaning in life. Specifically, for promotion-focused consumers, inspiration enhances their sense of meaning in life, leading to increased patience in intertemporal choice. However, the positive effect of inspiration on patience through meaning in life is not observed in prevention-focused consumers. These findings contribute to the literature by directly investigating the link between inspiration and patience in intertemporal choice while providing valuable insights for marketers and policymakers.
期刊介绍:
The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.