{"title":"What, Why and How ‘Shared Goals’ Are Important in Academic Research? What Is There for Marketing Scholars?","authors":"Sudhir Rana","doi":"10.1177/23197145241247591","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":53215,"journal":{"name":"FIIB Business Review","volume":null,"pages":null},"PeriodicalIF":2.5000,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"FIIB Business Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/23197145241247591","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}