Analyzing The Role of Digital Marketing in Growth of E-Commerce in India: A Multiple Holistic Approach

Abstract

The study aim to explore and analyze the multifaceted relationship between digital marketing and e-commerce growth in the Indian context, considering various dimensions such as consumer behavior, technological advancements, regulatory frameworks, and market dynamics. However, while digital marketing is widely acknowledged as a critical driver of e-commerce growth, there exists a gap in understanding the specific mechanisms through which digital marketing influences the expansion of the e-commerce sector in India. The primary ways in which digital marketing influences consumer behavior in India is through personalized advertising and targeted messaging The role of digital marketing in driving the growth of e-commerce in India is a multifaceted phenomenon that requires in-depth analysis across various dimensions. By examining the impact of digital marketing on consumer behavior, technological innovations, regulatory frameworks, and market dynamics, this study aims to provide valuable insights for businesses, policymakers, and researchers seeking to understand and leverage the power of digital marketing in the Indian e-commerce landscape.