MILK CONSUMPTION PATTERNS AMONG ADULTS FROM MUMBAI METROPOLITAN REGION

Abstract

This study aims to understand the consumption patterns of milk and selected milk products in the Mumbai Metropolitan region. 1060 participants were interviewed about their milk consumption patterns including type of milk, frequency of consumption, amount consumed per day, attitudes towards milk products, and awareness and opinions regarding A1/A2 milk. 94.2% of participants were milk consumers, their average daily intake being 220±91ml. Only 5.8% of participants did not consume milk, primarily due to personal dislike. Among consumers, 57.3% consumed cow milk and 27.1% consumed buffalo milk. 88.7% of participants opined that milk is healthy. However, some consumers expressed concerns about milk adulteration. Of all, only 21.8% knew about A1/A2 milk but most could not provide details. These ndings indicate an overall positive attitude of consumers towards milk and its continued inclusion in diets. Further studies and denitive steps are needed to resolve consumers' concerns about A1/A2 milk and milk adulteration.