Corporate Social Responsibility and Organizational Performance of Mount Kenya University.

Abstract

Assuring the success of their organizations is every manager's most important responsibility. It is feasible for an enterprise to hastily achieve its objectives and gain a competitive edge by integrating a sustainable CSR. This research project aimed to determine how corporate social responsibility affects an organization's performance. The following clear goals served as its guide: to ascertain how CSR's economic, environmental, social, and humanistic cultural dimensions affected the performance of Mt. Kenya University. A descriptive research design was employed in the study. The study's target audience was the management team entrusted with conceptualizing and operationalizing the adoption of corporate social responsibility. The university administrative structure served as a guide for the study area selection, explicitly targeting employees of all management offices. The study made the best use of the primary data, which was gathered using semi-structured questionnaires with open-ended and closed-ended questions. The questionnaires were distributed using the drop-and-pick technique. The data gathered from the questionnaire findings underwent both quantitative and qualitative cross examination. Descriptive statistical methods were used in quantitative analysis. The usage of frequencies, means, and percentages that were aggregated and displayed using tables, graphs, and charts were complemented by descriptive statistics. The linear regression model was incorporated to facilitate data analysis analyzed using SPSS version 24.0. Notably, the research reveals that increasing the economic dimension by one unit increases organizational performance by 0.158 points, the environmental dimension by 0.227 points, the social dimension by 0.590 points, and the humanistic cultural dimension by 0.442 points. The descriptive and correlational analyses indicate that CSR positively impacts all aspects of performance at MKU. In future studies, it is recommended that researchers examine the impact of CSR initiatives on the satisfaction of consumers as a dependent variable.