Lexical Similarity in Grid Questions: An Experiment of the Effect of “Same Leading” on Respondent Behaviors

IF 16.4 1区 化学 Q1 CHEMISTRY, MULTIDISCIPLINARY
Chan Zhang, Shuaiying Cao, Minglei Wang, Jiangyan Wang, Lirui He
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引用次数: 0

Abstract

Previous research on grid questions has mostly focused on their comparability with the item-by-item method and the use of shading to help respondents navigate through a grid. This study extends prior work by examining whether lexical similarity among grid items affects how respondents answer the questions in an experiment where we manipulated lexical similarity by adding the same leading phrase to the items in a grid (“same leading” condition). Both interpretative heuristics and survey satisficing theory suggest that such a design could increase non-differentiated answers. Based on an experiment using respondents from a Chinese opt-in panel ( n = 2,000+), we confirmed more non-differentiation in the same leading condition (than the control) for low-education respondents, while the effects were not significant for the others. This study adds to the literature that incidental survey design features can make an impact and highlights the need for more research into the effects of wording styles.
网格问题中的词汇相似性:相同引导 "对应答者行为的影响实验
之前关于网格问题的研究主要集中在网格问题与逐项法的可比性,以及使用阴影帮助受访者浏览网格。本研究对之前的研究进行了扩展,在一项实验中,我们通过在网格项目中添加相同的引导短语("相同引导 "条件)来操纵词汇的相似性,从而考察了网格项目之间的词汇相似性是否会影响受访者对问题的回答。解释启发法和调查满意度理论都表明,这种设计可能会增加无差异答案。基于一项使用中国选入小组受访者(n = 2,000+ )进行的实验,我们证实在同一引导条件下(比对照组),低学历受访者的无差异程度更高,而对其他受访者的影响并不显著。这项研究补充了偶然的调查设计特征会产生影响的文献,并强调了对措辞风格的影响进行更多研究的必要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Accounts of Chemical Research
Accounts of Chemical Research 化学-化学综合
CiteScore
31.40
自引率
1.10%
发文量
312
审稿时长
2 months
期刊介绍: Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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