Chan Zhang, Shuaiying Cao, Minglei Wang, Jiangyan Wang, Lirui He
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引用次数: 0
Abstract
Previous research on grid questions has mostly focused on their comparability with the item-by-item method and the use of shading to help respondents navigate through a grid. This study extends prior work by examining whether lexical similarity among grid items affects how respondents answer the questions in an experiment where we manipulated lexical similarity by adding the same leading phrase to the items in a grid (“same leading” condition). Both interpretative heuristics and survey satisficing theory suggest that such a design could increase non-differentiated answers. Based on an experiment using respondents from a Chinese opt-in panel ( n = 2,000+), we confirmed more non-differentiation in the same leading condition (than the control) for low-education respondents, while the effects were not significant for the others. This study adds to the literature that incidental survey design features can make an impact and highlights the need for more research into the effects of wording styles.
期刊介绍:
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.