Comprehending Determinants and Outcomes of Cultural Tourism to India

IF 2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Tourism Pub Date : 2024-05-13 DOI:10.37741/t.72.3.2
Debajani Sahoo, Vijayudu Gnanamkonda, Dwarakanath Siriguppi, Ponnam Abhilash
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引用次数: 0

Abstract

This study explores relevant cultural motives amongst foreign tourists visiting India for cultural tourism and explains their role in the formation of destination satisfaction using the S-O-R theory. The conceptual model is empirically tested through a survey using 378 samples using Exploratory Factor Analysis followed by Structural Equation Modelling. Our research found that motives, namely learning local culture, seeking spiritual experiences, experiencing novelty, engaging in social consumption, and experiencing relaxation, are the five principal drivers determining cultural tourist destination selection. This study identifies that tourism motives influence destination satisfaction and positively contribute to WOM intentions. Our research suggests that administrators must create thematic recreation/entertainment options that underscore the local flavour to improve destination satisfaction amongst foreign cultural tourists.
了解印度文化旅游的决定因素和结果
本研究探讨了前往印度进行文化旅游的外国游客的相关文化动机,并利用 S-O-R 理论解释了这些动机在形成目的地满意度中的作用。通过对 378 个样本进行调查,使用探索性因素分析法(Exploratory Factor Analysis)和结构方程模型(Structural Equation Modelling)对概念模型进行了实证检验。我们的研究发现,旅游动机,即学习当地文化、寻求精神体验、体验新奇、参与社交消费和体验放松,是决定文化旅游目的地选择的五个主要驱动因素。本研究指出,旅游动机会影响目的地满意度,并对 WOM 意向产生积极影响。我们的研究表明,管理者必须创造突出地方特色的主题休闲/娱乐项目,以提高外国文化游客对目的地的满意度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Tourism
Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
3.10
自引率
17.60%
发文量
0
审稿时长
24 weeks
期刊介绍: Journal TOURISM is an international academic and professional quarterly which welcomes articles on various aspects of travel and tourism. Th e journal emphasises the broadness and interrelatedness of the tourism sector. Manuscripts submitted to the Journal can be processed quickly if they are prepared according to the following guidelines. Manuscripts will be returned to the author with a set of instructions if they are not submitted according to our style guide. No contribution will be accepted which has been published elsewhere, unless it is specifi cally invited or agreed by the Editor.
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