{"title":"Comprehending\nDeterminants and Outcomes of Cultural Tourism to India","authors":"Debajani Sahoo, Vijayudu Gnanamkonda, Dwarakanath Siriguppi, Ponnam Abhilash","doi":"10.37741/t.72.3.2","DOIUrl":null,"url":null,"abstract":"This study explores relevant cultural motives amongst foreign tourists visiting India for cultural tourism and explains their role in the formation of destination satisfaction using the S-O-R theory. The conceptual model is empirically tested through a survey using 378 samples using Exploratory Factor Analysis followed by Structural Equation Modelling. Our research found that motives, namely learning local culture, seeking spiritual experiences, experiencing novelty, engaging in social consumption, and experiencing relaxation, are the five principal drivers determining cultural tourist destination selection. This study identifies that tourism motives influence destination satisfaction and positively contribute to WOM intentions. Our research suggests that administrators must create thematic recreation/entertainment options that underscore the local flavour to improve destination satisfaction amongst foreign cultural tourists.","PeriodicalId":46641,"journal":{"name":"Tourism","volume":null,"pages":null},"PeriodicalIF":2.0000,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism","FirstCategoryId":"1092","ListUrlMain":"https://doi.org/10.37741/t.72.3.2","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
This study explores relevant cultural motives amongst foreign tourists visiting India for cultural tourism and explains their role in the formation of destination satisfaction using the S-O-R theory. The conceptual model is empirically tested through a survey using 378 samples using Exploratory Factor Analysis followed by Structural Equation Modelling. Our research found that motives, namely learning local culture, seeking spiritual experiences, experiencing novelty, engaging in social consumption, and experiencing relaxation, are the five principal drivers determining cultural tourist destination selection. This study identifies that tourism motives influence destination satisfaction and positively contribute to WOM intentions. Our research suggests that administrators must create thematic recreation/entertainment options that underscore the local flavour to improve destination satisfaction amongst foreign cultural tourists.
期刊介绍:
Journal TOURISM is an international academic and professional quarterly which welcomes articles on various aspects of travel and tourism. Th e journal emphasises the broadness and interrelatedness of the tourism sector. Manuscripts submitted to the Journal can be processed quickly if they are prepared according to the following guidelines. Manuscripts will be returned to the author with a set of instructions if they are not submitted according to our style guide. No contribution will be accepted which has been published elsewhere, unless it is specifi cally invited or agreed by the Editor.