BUILDING SUSTAINED AND ROBUST BUSINESS PERFORMANCE: FROM SITUATION ANALYSIS, DAY-TO-DAY MANAGEMENT AND RISK PREVENTION AND CONTROL

Abstract

In the face of an ever-changing global business environment, traditional crisis management strategies are no longer sufficient to guarantee the development of sustainable and stable business performance. This study examines the synergies between situation analysis, day-to-day management and risk prevention and control, and assesses their combined impact on corporate performance by analysing Deutsche Börse Group's operating data from 2008 to 2022. The study finds that through the combination of situation analysis and daily management, the enterprise can more accurately capture market movements and effectively adjust management strategies to optimise resource allocation and enhance decision-making quality. Meanwhile, the integration of risk prevention and control strategies into daily management not only enhances the firm's ability to cope with external uncertainties, but also significantly improves operational agility and robustness. The trinity management framework proposed in this paper not only helps enterprises to transcend the limitations of traditional crisis management, but also provides new perspectives and strategies for maintaining competitiveness in a changing market.