STRATEGIC MANAGEMENT IN HIGHER EDUCATION: NAVIGATING THE GLOBALIZED LANDSCAPE

Abstract

In the fast-paced and interconnected world of higher education, institutions are confronted with unparalleled challenges and opportunities amid the ever-expanding global landscape. To effectively navigate this dynamic terrain and secure their enduring success and significance, strategic management has emerged as an indispensable tool for higher education institutions. This article delves into the pivotal significance of strategic management in higher education, underscoring its pivotal role in elevating institutional competitiveness, fostering innovation, nurturing international partnerships, and equipping graduates for triumphant careers in the interconnected global workforce. By wholeheartedly embracing the tenets of strategic management, higher education institutions can proactively chart a course toward excellence, resilience, and enduring relevance amidst the ever-changing globalized landscape.