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Understanding the complexities of omnichannel retailing through a service-dominant logic framework: exploring the role of digitalization in the retail ecosystem

The International Review of Retail, Distribution and Consumer Research Pub Date : 2024-05-14 DOI:10.1080/09593969.2024.2347931
Samantha Gibson, Andrew J. Dahl, Maxwell K. Hsu, Gabriel Moreno
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The International Review of Retail, Distribution and Consumer Research
The International Review of Retail, Distribution and Consumer Research
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