Exploring Consumer Preference for Sustainable Design Attributes in Music-Inspired Products: Integration of Sustainable Development Goals

Abstract

Music, as a transcultural art form, offers auditory enjoyment and conveys profound emotion and distinctive imagery. In the era of emotional consumption and within contemporary consumer culture, elements of musical imagery have become intricately entwined with product design, providing consumers with deeper visual and emotional experiences. We explored consumers’ cognitions and preferences concerning the integration of Sustainable Development Goal (SDG) indicators into the attributes of music-related imagery products. The Attractiveness Ergonomics IPA (Importance-Performance Analysis) and IRPA (Importance-Relative Performance Analysis) methods were used to evaluate attractiveness and impact on consumer satisfaction. The results showed how music-related imagery products integrate art, culture, and social responsibility to attain a more profound influence. They also unveiled product design elements such as “visual aesthetics” and “color selection” to attract consumers. Additionally, the significance of incorporating SDG indicators into the design of music-related imagery products was found to increase social responsibility and sustainable development. The study’s outcomes allow for a deeper understanding of consumers’ preferences and requirements concerning the design attributes with SDG indicators in music-related imagery products. Valuable insights for the design and marketing of such products propel the application and dissemination of sustainable development goals within the realm of music.