Catch me if you can: how episodic and thematic multimodal news frames shape policy support by stimulating visual attention and responsibility attributions
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引用次数: 0
Abstract
Using media coverage of animal welfare as an example, this study examines how the perception of multimodal news frames shapes recipients’ visual attention, attributions of responsibility, emotions, and policy support. To investigate the mechanisms of multimodal-episodic versus thematic framing, we combined eye-tracking measurements with a pre-post survey experiment in which 143 participants were randomly assigned to an episodic or a thematic multimodal framing condition. The results show that episodic multimodal frames are viewed longer than thematic frames, elicit stronger individual and political responsibility attributions, and increase political support for stricter animal-welfare laws. Understanding multimodal framing as a multistep process, a serial mediation model reveals that episodic frames affect viewing time, which leads to stronger attributions of political responsibility and, in turn, stronger policy support. Our results support the idea of a complex interplay between subsequent stages of information perception and processing within a multimodal framing process.
期刊介绍:
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.