China franchise market: Current progress and development trends

Abstract

Subject. This article deals with the issues of history, current status, development trends, and organizational and economic relations in the franchise market of China. Objectives. The article aims to determine the areas of development of franchise systems in China. Methods. For the study, I used a logical analysis. Results. The article reveals the main challenges that international franchisors face when entering the Asian market, and describes franchises that are leaders in the Chinese market. Conclusions. The Chinese franchising market is developing steadily, and the number of franchises of Chinese origin gets increasing. As part of the global expansion, Russian entrepreneurs may consider the Chinese market as a priority for selling a franchise, so in this regard, it is necessary to study the specifics of the local franchise market.